Absolute Performance opted for Soffront CRM to improve efficiency in sales, marketing and customer service.

Soffront Software Inc is a premier provider of CRM software for over 18 years. It eliminates the need to subscribe to multiple service providers by providing one integrated solution for all departments of a company.  Absolute Performance provides application performance management software as a service.

“For many years, we subscribed to Salesforce.com for sales force automation and Parature (News - Alert) for customer service. To increase efficiently, we wanted to consolidate both CRM and customer service into one solution,” said Caleb Olthoff, CRM project leader at Absolute Performance, in a press release. “Currently, it takes too many steps to get to the end result, because the double entry of data wastes time and money. Soffront will allow us to reduce the number of steps in our current workflow.”

After inviting ten vendors to submit comments on Absolute Performance’s business requirements, the company selected the top four vendors to participate in a demo and trial. “Ultimately, the selection team unanimously chose Soffront hosted CRM based on the product’s ease of navigation, reporting, time tracking, and configuration capabilities,” explained Olthoff, in a statement.

According to Olthoff, Soffront CRM will make a significant positive impact on their business. “We are impressed with Soffront’s flexibility, which allows us to tailor the software to meet our specific needs. Soffront’s robust workflow features will dramatically improve the efficiency in our sales, marketing and customer support processes,” concluded Olthoff, in a statement.

The users, through Soffront CRM are allowed to be more productive without slowing them down. It is also easy-to-configure by business users. With on-premise and hosted CRM, floating or named user options, Soffront is the perfect choice for all companies.

In related news, Technology Marketing Corporation has announced that the Hosted CRM channel, sponsored by Soffront, has been launched as the newest addition to the TMCnet channel program.