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Eight Tips for Picking Out the Best CRM for You

TMCnews


TMCnews Featured Article


November 23, 2010

Eight Tips for Picking Out the Best CRM for You

By David Sims, TMCnet Contributing Editor



Lots of customer relationship management options out there today. Goodnews, though: “You don’t have to be a CRM Guru to choose the right one and feel confident that it will suit your business,” say Soffront officials, who offer “eight simple tips” for shopping for CRM:

Have a clear understanding of your business needs. This is often the hardest part of finding the right CRM solution. Document the business problems that must be resolved by your CRM, and verify that the system you’ve chosen will actually address these issues.

Keep in mind that your business strategy may change over time. This requires flexibility in the CRM, allowing for it to be fine-tuned easily with built-in tools and without external consultants.

Consider the fact that no solution will be able to cater to all of your requirements right out of the box. Figure out the gap and figure out the cost of bridging that gap.

Consider the user friendliness of the CRM solution. It’s easy to confuse colorful, attractive User Interface with friendliness. Don’t be fooled -- true user friendliness is about how convenient and efficient the solution is to use. This can be easily evaluated by counting the number of clicks, steps, or drilldowns are needed to accomplish simple tasks which could otherwise be performed using spreadsheets or other office automation software. This is critical, since a business solution should never become an operating problem for users.

Understand the scalability and reliability of the CRM software to accommodate your growing business.

Check for availability of services like customer support and professional services, in case you need help in the future.

If you are using “implementation partners” to implement your CRM, make sure your CRM vendor is also responsible for successful implementation.

Understand the pricing and evaluate benefits versus cost. The best solution may not always be the most costly.


David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Juliana Kenny







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