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Shaun Smith Joins 'How to Achieve the Perfect Customer Experience' Blog
December 07, 2006
Trying to achieve and then maintain the perfect customer experience can be like trying to hit a moving target. While all intentions may point to satisfying the customer, knowing exactly what they want and keeping up with their changing needs can be tricky.
And because Customer Experience Management offers companies a way to gain this perfection, it becomes an important focus.
As part of their company blog initiative set to bring light on the issues involved with achieving customer experience perfection, Cincom established "The Perfect Customer Experience" blog featuring topics, strategies and solutions specifically on the topic of CEM and encouraging readers, experts and employees to share their opinions and insights.
For business managers looking to stay informed on all the latest in CEM, Cincom notes "The Perfect Customer Experience" blog provides, "marketing leadership for those with courage to change the customer experience."
Edited by Dale Wolf of Cincom, the blog includes topics of trust, relationships and strategies for customer experience from a number of contributors each giving readers a point of view from which to draw upon.
Most recently, Shaun Smith, expert in CEM joined the blog as a guest columnist.
Smith brings to the blog innovative thoughts, ideas and strategies for improving the customer experience.
A recent company news release notes Wolf's definition of the "perfect customer experience" as "one that results in customers becoming advocates for the company to create referral, retention and profitable growth."
The release also quotes Wolf as saying, "The Perfect Customer Experience blog is about sharing insights on customer experience and contextual marketing. The ideas are free to visitors in the hope that this knowledge will assist managers who want to lead a transformation from traditional marketing to new-age marketing."
Related Articles:
How to Create Breakthrough Ideas to Deliver the Perfect Customer Experience
Jeanne Bliss on Delivering a Differentiated Customer Experience
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Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.
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