A provider of cloud-based Avaya contact centers, Spoken Communications (News - Alert), has announced the appointment of John Nassar as its new executive vice president of sales and marketing.

Howard Lee, CEO at Spoken Communications, said Nassar has a deep knowledge of what Avaya (News - Alert) users need and want to run contact centers effectively.

 “He really understands how cloud technology impacts business performance in the contact center as well as its day-to-day operations,” Lee said, adding that the company expects that his leadership will help it grow its Avaya-loving base.

Nassar has been entrusted with the responsibility of expanding the company’s market base as well as continue innovating within the cloud contact center platform.

A veteran of the industry, he has extensive experience and has developed go-to-market strategies for enterprise sales in the contact center and also for technical operations arenas. Previously, he was working with Avaya as vice president of worldwide sales.

At Avaya as VP worldwide sales, he is acknowledged for his role in building global sales strategies, developing strategic corporate initiatives and heading up go-to-market offerings for enterprise customers. Prior to joining Avaya, he was with Cisco (News - Alert) Systems for nearly 10 years, serving up technology solutions for small, mid-size and large enterprise customers.

Nassar said he has joined Spoken because of its unique technological offerings. “The company is in a distinctive market position here: no other company has built out multiple data centers using Avaya equipment or offers tenant services on an Avaya system.”

“Those alone provide a lot of value.” He also thinks that the usage-based pricing model Spoken offers is very attractive to the majority of contact centers that use Avaya and are looking for ways to increase cost efficiency.

“I'm here because this is the contact center of the future; right here, right now,” Nassar added.

Last year in July, Spoken announced its acquisition of HyperQuality (News - Alert), a provider of third-party quality assurance and business intelligence for contact centers.