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Hosted Call Center Solutions Provider inContact Partners with Listen Up Espanol

Hosted Call Center Solutions Provider inContact Partners with Listen Up Espanol

July 07, 2010
By Raju Shanbhag, TMCnet Contributor

Looking to provide improved services to Spanish language customers, hosted call center solutions provider inContact has teamed up with Listen Up Espanol (LUE) to form joint marketing and technology partnership.


A U.S. Census Bureau states that U.S. Hispanics, nearly 50 million strong in 2010, are currently the largest ethnic or race minority in America. The U.S. Hispanic purchasing power growth rate was three times the overall national rate in the last decade, states the Bureau. The Bureau expects to reach more than $1 trillion by 2011. LUE provides native Spanish-speaking agents to accommodate a more personable, higher quality call experience for this rapidly growing group.

Listen Up Espanol, is a U.S. Spanish language call center for the U.S. Hispanic market. The company operates in Portland, Maine, and has a 500-seat call center in Hermosillo, Mexico. The company employs over 800 native Spanish-speaking call agents and provides teleservices to reach the U.S. Hispanic market with optimum results.

'We are really pleased to meet the Spanish language needs of our customers through our partnership with this premier provider,' said Paul Jarman, inContact CEO, in a release. 'Listen Up Espanol has an outstanding reputation within their community. With LUE's center adding the inContact platform, inContact customers using our platform in their English language operations now have the option to also have a seamless reporting and monitoring structure in their Spanish language operations.'

Optimizing call center operations and the overall customer experience, the partnership with LUE will bolster inContact's growing ecosystem of proven partners. LUE helps customers provide a compelling, differentiated service experience and is powered by the inContact cloud-based platform. Offering services to direct response advertisers for several years, LUE has been the dominant U.S. Spanish language call center.

Recently, the hosted call center solution provider announced the successful deployment of its cloud-based call center platform at photo-to-canvas conversion service Canvas on Demand. This has saved thousands of dollars in capital expenses and ongoing maintenance over a conventional premise-based installation. Also, this transition has improved call handling, real-time agent monitoring and easy port expansion/contraction to accommodate seasonal call volume fluctuations.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju's articles, please visit his columnist page.

Edited by Patrick Barnard



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