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Free Webinar Explores the Unique Value of the Customer

Free Webinar Explores the Unique Value of the Customer

March 09, 2011
By Susan J. Campbell, TMCnet Contributing Editor

How can you know if the service levels you are delivering to your customers meet –or exceed – their expectations? Perhaps the best way to measure this is to capture customer value, if you can overcome the challenge that every customer brings a different value to the companies with which they do business. As a result, each customer should receive support that is differentiated based on their worth.



To explore this concept, inContact is offering a free webinar, Using Customer Value to Distinguish Service Levels; Optimize service delivery and increase customer profitability by matching support channels to customer value. This event is scheduled for Thursday, March 31, 2011 2:00pm ET/ 11:00am PT.

It has been proven that companies able to recognize the unique value in each customer and differentiates their service based on this unique value can maximize their business outcomes. Companies that optimize their support channels by customer value have experienced increased revenues by as much as 2 percent, while also reducing operating costs by as much as 8 percent, based on Accenture (News - Alert) research.

Chief Marketing Officer Mariann McDonagh and Bassam Salem, Senior Vice President of Professional Services at inContact will leverage this webinar to discuss the reasons that service-level differentiation is critical, as well as the benefits companies can expect when they apply the right mix of self-service and agent-assisted support to deliver on customer expectations and boost business value.

Webinar attendees will learn first-hand why service-level differentiation matters, as well as how it can be applied to develop trusting and profitable relationships with customers. They will also learn how to differentiate customers according to value and determine the right type of support so that the best possible customer experience is present in each interaction.

Attendees taking part in this exciting event will also be exposed to best practices for encouraging customers to use self-service support tools, and the role that social media plays in the service optimization mix. In addition, they will learn how social media should be integrated into the overall service chain.

This is one exciting event you won’t want to miss. Register Now!

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Stefanie Mosca



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