iTalk Launches Google Enhanced Campaign Ads
May 16, 2013
By Rajani Baburajan, TMCnet Contributor
iTalk, a provider of full-featured recording apps with a streamlined and intuitive user interface, has announced the launch of a new marketing campaign supported by Google (News - Alert) tools such as Enhanced Campaigns and Exclusive Google Remarketing.
Google Enhanced campaigns allow smarter ads optimized for varying user contexts to reach consumers on the go or near a store, as opposed to someone sitting at their desk.
With enhanced campaigns, the company will show ads across devices with the right ad text, site link, app or extension, without having to edit each campaign for every possible combination of devices, location and time of day.
The enhanced campaigns will enable iTalk to reach 25 million impressions for iTalk, iData and RocketVoIP branded products, helping them accurately manage their campaigns and budgets for multiple devices. They can manage bids of many different types all from a single campaign.
iTalk recently acquired RocketVoIP, an established 10-year-old residential and business broadband VoIP phone service provider.
"Google provides the most effective and powerful marketing tools for the multi-device world we live in and consumers want only search results that are precisely relevant for the context they are in — their device, location and the time of day," said Khurram Bukhari, director of Marketing at iTalk, in a statement.
The new campaign capabilities allow iTalk to maximize the impact of every marketing activity and increase overall revenues.
Google Adwords are the most successful ad impression and conversion tools available today. The enhanced iTalk campaigns powered by these tools will lead to robust new customer conversion results from the Enhanced Campaign ad impressions utilizing the Google Adwords search network, the company said. This will also increase the overall campaign spend rate to maximize new customer acquisition and potential sales.
Tools like Google Analytics help companies tap into valuable insights about website visitors who show interest in their products and services. With such tools, you can measure the number of visitors and the time they spend viewing specific pages or put items in their shopping cart.
With this information in hand, you can identify the target audience and run ads across the Google Display Network (GDN) that are tailored to that audience.
Edited by Alisen Downey