FoIP Featured Article

FoIP, or Fax over IP, is the process of sending and receiving faxes via a VoIP network – an innovative technology that has become increasingly popular over the past few years.

FoIP provider, FaxCore, has recently developed FaxCore Evolution eV5, which the company calls “a true 21st Century fax server application” that offers a set of standard features that are unparalleled in the fax server industry.

Max Schroeder, senior vice president of FaxCore and an industry veteran, has been involved in the fax industry since it began. He sat down with TMCnet at ITEXPO (News - Alert) Austin 2012 today to discuss FaxCore’s foundation, why it stands out in the crowd of competitors, and where the company is headed in the future.

“Most fax products out there are still based on original 1990s client server architecture. Most of them are trying to avoid a total rewrite,” explained Schroeder.

FaxCore, on the other hand, completed a total rewrite in order to come out with FaxCore 2007 – a product that the company received several TMC (News - Alert) awards for. At the end of 2011, FaxCore then came out with FaxCore Evolution eV5. “We had done two total rewrites in the last five years, which is the reason we are a step up from other products,” he said.

Faxcore provides the most robust set of features out there and almost all of those features are standard, with a base price that is below most of the competition. Its fax server leverages Web and Internet-based technology to deliver efficient implementations. The functionality associated with a Fat Client is available to users as well as administrators through a browser UI.  

Built on the Microsoft .NET (News - Alert) Framework 4.0, the FaxCore engine delivers fax traffic over physical or virtual enterprise networks of any size, enabling fax for an entire organization, locally or globally. Additionally, since Unified Communications (UC) is now a requirement for today's converged world, FaxCore also utilizes customer UC deployments by supporting VoIP solutions from companies like Cisco, Avaya (News - Alert), ShoreTel and more.

“We have been a pioneer in the FoIP market with imaging companies like Sharp, Zerox, HP Imaging etc,” said Schroeder. “We have always been trying to lead the way in technology.”

Looking to the future, FaxCore plans to stay focused on its core fax server technology. Still, many people have asked FaxCore why they are not providing a cloud service.

“We don’t’ want to become a service provider, so we have selected a company called Etherfax. The company gives us a ramp into cloud fax services without having to do that within our company,” explained Schroeder.  “We are going to stay with what we do best - our original focus.”

At ITEXPO this week, FaxCore is promoting FaxCore Evolution eV5 and its cloud technology capabilities. The company’s continual product evolution and its approach to virtualization, FoIP integration, UC and hybrid solutions have garnered FaxCore more awards and success than any other fax server product.

 “ITEXPO and TMC have always been the forerunners in tracking new trends and new technology. ITEXPO has evolved as it’s now collocated with several events, and it has changed with the way the world has changed, so it fully matches the direction my company is taking – it’s a nice marriage,” said Schroeder.

Schroeder will be participating in three sessions throughout the week at ITEXPO. He will be participating in the session “Why Cloud Fax is Key to Your UC Development” on Wednesday, October 3rd at 12:30 pm, the session “Ingate Case Study Block Studies” on Wednesday, October 3rd at 3:00 pm, and the session “SIP Forum (News - Alert) Workgroup Update” on Thursday, October 4th at 3:00 pm.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, happening now in Austin, TX.  Stay in touch with everything happening at ITEXPO. Follow us on Twitter.