Some people believe that selling successfully — whether the product or service being offered is a tailored suit or a Fax over IP solution — is an art, while others view it as mostly luck. While it might be that art and luck come into play during successful sales, the truth is that selling, if done right, is actually a science. That’s the stance of AXIOM Sales Force Development, a firm that has been helping corporate clients improve sales performance for more than 19 years.

 

AXIOM’s clients — among them BellSouth, Disney, AT&T, ESPN, and Alltel (News - Alert) — know that the right methodology can result in significant boosts to sales and margins. So what’s the secret? Attendees at INTERNET TELEPHONY Conference & EXPO West 2008 next month can find out by sitting in on an energetic and insightful session, “AXIOM Selling Sciences Program,” presented by Bob Nicols (News - Alert), AXIOM president and CEO, and moderated by FaxCore senior vice president Max Schroeder (News - Alert).

 

Implementing a logical, repeatable and scientific process for selling is what AXIOM’s session is all about. Presenter Nicols knows his stuff; he developed AXIOM’s Selling Sciences Program and is the author of the “Selling Sciences” workbook and CD series. His contributions to the industry will continue this coming January when his book, “AXIOM: The TRUTH About Selling” is published (print and online).

 

Schroeder, who represents fax over IP solutions provider FaxCore (News - Alert), will moderate the session, which has definite application for service providers and other players in the very competitive communications technology industry.

 

“With today’s marketplace being particularly stressed, resellers need to sharpen their skills to perfection to compete effectively,” Schroeder commented.

 

To learn more about the session, and to register, please click here.

 

Details about FaxCore’s products can be found on the company’s TMCnet.com channel, Fax Over IP.