With the evolvement of digital age, cybercriminals have also grown a long way. Everything from desktops to laptops, mobile phones to tablets, and gaming consoles to smart TVs, everything is prone to be a source of fraudulent transactions. Fraud prevention has become a tedious process.

iovation (News - Alert) is a company that involves in protecting online businesses and their end users against fraud and abuse through a combination of advanced device identification, shared device reputation and real-time risk evaluation. With its ReputationManager 360 solution, iovation monitors the reputation of devices that have been used in more than 11 billion transactions from around the world. The solution leverages current and past device behavior intelligence to stop fraud.

ReputationManager 360 identifies potentially fraudulent transactions through analysis of the online behavior of more than 1.5 billion devices from around the world, helping to prevent credit card fraud, identity theft, account takeovers and other abuses. Several companies are benefiting with this solution and one such to join latest is Fiserv, a global provider of financial services technology solutions. The company has selected iovation's ReputationManager 360 service to be integrated into its authentication and fraud control solutions.

"Fiserv is continuously looking for opportunities to provide enhanced security and anti-fraud capabilities to our clients," Ed Sarama, chief security officer, Enterprise Risk & Resilience, Fiserv said in a statement.

"We selected iovation through a rigorous evaluation process, and our team assessed ReputationManager 360 as the leading solution for endpoint analytics. Fiserv believes these analytics combined with iovation's large cross-market device database will provide our clients with another powerful option in the fight against malware and online fraud," Sarama added.

Fiserv will be using ReputationManager 360's device reputation analytics to additionally enhance safety and security in user enrollment, user login and other user interactions.

"We get to expand our reach through one of the world's foremost financial services technology solutions companies and Fiserv gets access to powerful technology that's changing the way businesses fight fraud. We look forward to working with Fiserv to give their clients the choice to deploy our technology to secure their businesses," said iovation vice president of Corporate Development and Co-Founder Jon Karl.