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January 14, 2013

One Partner, One Voice for Microsoft Lync Migration

By Erik Linask, Group Editorial Director

In an era of accelerating communications, where we expect answers to our concerns in near-real time – and are expected to respond in kind – efficiency has become the key business driver. 

The formula is simple: time is money, and wasted time means missed revenue opportunities. Simply, we cannot add hours to the day, but with unified communications, we can communicate more effectively and efficiently during the hours we have available.

According to UC adopters, the top decelerators of communication – those activities that most significantly impact worker productivity – are also those which are positively influenced by unified communications: colleague/customer contact, locating information/data, duplicate or unwanted communications, and meeting scheduling.

With UC, users can reduce the time dedicated to those daily activities by as much as 50 percent – up to two hours per day, saving potentially millions or even tens of millions of dollars per year, depending on business size.

Businesses recognize the benefits they can enjoy with UC, as evidenced by the growth of both UC deployments and SIP Trunk adoption. Microsoft (News - Alert) Lync – the software giant’s second, and much more functional attempt at UC – has seen parallel interest from enterprises looking to leverage both their existing technology investments as well as the latest UC capabilities. 

Both Gartner and Infonetics (News - Alert) have Microsoft at the head of the pack of UC vendors.

While multivendor UC continues to grow – essentially “picking and choosing” devices from a menu of certified devices – it can also prove a hindrance to adoption.  For each new vendor in the mix, the vendor management issues grow with dedicated training, certifications, support contract maintenance and the potential for finger pointing when things don’t go as planned.

Enterprise IT managers are often loath to undertake a full rip-and-replace of their communications system – and for good reason. There are multiple vendors to deal with and the integration of those elements into the network architecture at once can often prove challenging, even with and SBC in play to help mediate the SIP communications. 

Having to manage multiple vendors for services only complicates the deployment.

Too often, enterprises try a piecemeal migration, limiting the effectiveness of the solution from an operational and cost standpoint. This, in turn, reduces the opportunity for full migration, either because funding is withdrawn for lack of ROI, or because the IT staff’s focus and priorities have shifted elsewhere. 

Either way, the UC migration stalls and businesses fail to leverage the full capabilities of their systems.

AudioCodes (News - Alert) offers a solution to the complexity of UC with what it has dubbed “One Voice for Microsoft Lync” – an integrated line of products and services specifically meant to simplify and accelerate voice-enablement of Lync implementations. With a full line of IP phones, media gateways, E -SBCs, branch appliances, session managers, network management tools, and support and professional services, One Voice can help significantly reduce the time and complexity required to select and deploy a full UC solution.

AudioCodes’ full line of One Voice products will be part of the Microsoft Lync Pavilion at ITEXPO Miami 2013, demonstrating the power of Lync UC, along with Microsoft, Plantronics (News - Alert), Polycom, and other Lync-certified vendors. Both Microsoft and AudioCodes will also be part of a conference panel on the state of Lync adoption.

With the One Voice marketplace, integrators, along with enterprises and contact centers looking move to a UC environment, will  benefit from the ability to more easily and quickly move from design to implementation with a series of products that are not only certified for Lync, but have also been certified with a broad selection of technology partners, allowing businesses to not only deploy new UC functionality, but do so while continuing to increase the ROI on their existing technology investments.

The value of has been proven by early adopters, and has driven UC into the mainstream of enterprise communications – and into hosted and cloud environments for those businesses that don’t have the resources to manage an entire UC infrastructure. 

Now, with One Voice for Microsoft Lync, AudioCodes is presenting the rest of the market with an opportunity to experience the benefits of UC without the hassles of multivendor selection, integration and management – a single trusted partner for Microsoft Lync deployment.

To find out more about AudioCodes, visit the company at ITEXPO Miami 2013, taking place Jan. 29- Feb 1 in Miami, Florida. ITEXPO (News - Alert) is the world’s premier IP communications event. Visit AudioCodes in booth #522. For more information on ITEXPO, click here.

Edited by Braden Becker

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