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October 13, 2011

AudioCodes and BroadSoft Extend Relationship with Mobile Unified Communications Reseller Deal

By Erik Linask, Group Editorial Director


AudioCodes (News - Alert) has made its name on the strength of its IP gateways and, more recently, its line of E-SBCs, a natural extension if its gateways. And as businesses continue to migrate to unified communications, those gateways and E-SBCs are going to increase in demand.

But, AudioCodes has also been fairly stealthily growing its UC product line, having already launched its own line of IP phones, as well as its mobile UC client, both of which allow businesses to maximize on their UC implementations.  The VMAS mobile UC client is already powering Vonage’s mobility solution.

Today, AudioCodes officially announced a reseller agreement with BroadSoft (News - Alert), which will now be reselling the AudioCodes VMAS mobile client alongside its BroadWorks platform. While BroadSoft supports and has certified other mobile clients, VMAS is the only one it is actively reselling.

“This announcement demonstrates the diversity of the solutions from AudioCodes,” says Alan Percy, director of market development at AudioCodes. “We don’t just make gateways; we don’t just make E-SBCs; we don’t just make IP phones; we don’t just make a mobile UC client.”

Having spoken to Percy on a number of occasions along this path AudioCodes has chosen, what’s clear is the company is looking to become a complete provider of all the component pieces of UC solutions – those add-ons that allow Microsoft (News - Alert) and BroadSoft to connect their UC applications to the rest of the world.

In fact, this announcement only builds on an existing relationship between the two firms, as BroadSoft has already been leveraging AudioCodes’ media gateways, MSBGs and E-SBCs as part of its hosted VoIP solution.

Importantly, AudioCodes has no plans to enter the communications application space to compete with the likes of Microsoft and Broadsoft. Instead, it will rely on new partners, like BroadSoft, to continue its growth at a time when not only mobility is a key part of UC, but when the majority of businesses have yet to migrate from legacy to IP environments, creating a heavy demand for all of the AudioCodes UC components.

Instead, as Percy says, “We are going to be the leading vendor of all these building blocks of a complete UC solution, and all those components will be available to UC application developers, like Microsoft and Broadsoft, from one vendor.”


Erik Linask (News - Alert) is Group Editorial Director of TMC, which brings news and compelling feature articles, podcasts, and videos to 2,000,000 visitors each month. To see more of his articles, please visit his columnist page. Follow Erik on Twitter (News - Alert) @elinask.

Edited by Tammy Wolf



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