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June 14, 2011

AudioCodes Offers Clear Path for Microsoft UC Migration with Help of Enterprise SBC

By Susan J. Campbell, TMCnet Contributing Editor

Every company in the market today has their sights set on achieving a certain level of competitive advantage, but only a select few will actually achieve their desired positioning. The business climate today demands an increase in workforce productivity through more efficient operations internally and across the supply chain to drive better customer intimacy.

This drive is often centered on moving to Unified Communications and the introduction of the Microsoft (News - Alert) Lync Server 2010 and the Microsoft Exchange Server 2010 has created significant opportunity in meeting this challenge. Of course the question often asked is how the organization can move to a Microsoft UC platform from their current environment. A focus on the details, especially the enterprise SBC will help in the process.

The move to the Microsoft UC platform is an attractive one as it can provide enhancements to individual and business process productivity, as well as interoperability with legacy infrastructure and a low total cost of ownership. To achieve these benefits, however, the UC solution must be designed to target each enterprise’s unique needs.

From the vendor side, migration is not taking place at a rate that is satisfactory, mainly due to the economy and the cautiousness of new technology investments. In reality, the majority of enterprises wanting to make a change have simply been waiting for an effective migration plan to ensure the smooth transition from the operating environment of today, to that of tomorrow’s, without upsetting the applecart.

The successful deployment of any new UC solution demands the appropriate combination of gateways, enterprise SBCs (session border controllers) and Survivable Branch Appliances (SBAs). Considered “connectors”, they are required as a result of different protocols, formats and signaling mechanisms that are often used by the new equipment as they likely differ from that used by the PSTN, the legacy voice solution in place, the WAN and new SIP trunks within the enterprise.

The enterprise SBC is required for these communications as single point-to-point voice calls and complex multi-point telepresence meetings – and everything in between – cannot occur without effective connectors as they act as enablers and controllers. Convergence (News - Alert) equipment is also necessary to enable truly cost-effective migration from the legacy enterprise telephony network to the UC environment.

When migrating to the Microsoft UC platform, it is necessary to ensure enterprise SBCs are in place to deliver efficient and reliable integration. AudioCodes (News - Alert), a Microsoft Gold Unified Communications partner, is an integration partner proven to deliver value in the market when working with migration projects.

With more than 17 years of product development experience, a focus on VoIP network products and technologies to address and resolve the challenges and complexities inherent in UC collaboration, AudioCodes delivers measurable value and the enterprise SBC connectors necessary to drive a successful migration.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Jennifer Russell

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