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March 28, 2011

Fax: Still Necessary for Business, But VoIP Migration Issues Persist

By David Sims, TMCnet Contributing Editor

At the recently-concluded ITEXPO East 2011 in Miami, TMC’s Erik Linask (News - Alert) interviewed FaxBack’s VP of Operations, Quentin Dible.

Faxing itself is a core business communication that does get overlooked. For cases where signatures or quotes are needed it’s still the preferred mode of business communication.

Linask said one thing that had struck him in the past six months is that there seems to be more of an interest in fax than there had been previously. Dible agreed, saying one of the big pushes for that is when people migrate to VoIP, and they’re still dependent on fax, there are sometimes connection issues. “It’s been a huge push to make that fax machine that people still need work much better.”

More specifically, it’s a fax Analog Telephone Adaptor instead of using SIP, Dible said, to talk across the network. “We have actually embedded in the Audio Codes ATA some new technology that uses https as a fax platform to communicate.” The reason for this is that it’s easier to go through firewalls, encryption is easier with SSL, and “we get the reliability we need,” Dible said, even over satellite connections.

For verticals such as oil and gas construction sites, where they’re dependent on cellular links and they are still dependent on fax machines, they can get the fax to work well from point to point.

Explaining why his company has chosen to work with AudioCodes (News - Alert), Dible said because of the quality of their media gateways. “Their ATA is the ideal platform for us to launch this on,” he said, citing the reliability and technology needed.

The company is targeting primarily the SMB space, but also large enterprises with remote offices, which connect via Internet and long-haul link.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jennifer Russell

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