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March 01, 2011

AudioCodes Shares Latest Excitement in Enterprise Session Border Controllers

By Susan J. Campbell, TMCnet Contributing Editor


In a market where an increased number of enterprises are seeking to migrate their communications from TDM to VoIP calling platforms, there is an increased need for session border controllers to be able to make that happen. One company providing robust solutions for the enterprise in their Enterprise Session Border Controllers is AudioCodes.

At this year’s ITEXPO East, Alan Percy, director of Market Development for AudioCodes, sat down with TMCnet’s Erik Linask (News - Alert) to talk about what is happening for AudioCodes in the market and any fun surprises the company has come across in the last year. Their conversation was captured in this video.

Last year, AudioCodes (News - Alert) launched an enterprise session border controller that the company expects will strategically make a big difference as they move forward. As companies are moving from TDM to VoIP, there is a need to move to an enterprise SBC to allow the company to interface with SIP trunking carriers and host offsite employees. The integration of the technology into AudioCodes gateway platform enabled them to offer the solution to its customers.

AudioCodes was asked by customers if they could offer the enterprise SBC and their gateways in a single solution. There is a demand in the market to merge these solutions together into a hybrid offering delivered in a single box. Simplification and one less box to deploy seems to appeal to the market.

When asked about exciting customer deployments, Percy noted there was initial interest in the contact center space, as they are sensitive to costs and their migration to SIP trunking was a high priority. By introducing high-density ESBC, they can more easily and cost-effectively make the transition from TDM to SIP trunking.

One interesting challenge was that AudioCodes didn’t really know what pace the centers wanted to make the transition. Many contact centers wanted to take it in phases, measure success and then move other parts of the contact center over, instead of taking everything at once.

Percy also noted that in the SIP environment, there is an assumption that one SIP should be able to connect with another, but this isn’t the case. Interoperability is a key focus and enterprise SBCs allow for the integration of key platforms into SIP trunking to eliminate interoperability testing on the enterprise side as AudioCodes handles all of that as part of its service to the client base.

As for the produce line, AudioCodes started out with three basic platforms for enterprise SBCs and more recently has been asked to scale up much larger and added single devices that would handle up to 8,000 sessions at once, as this appeals to larger contact centers. This provides for one point of interoperability, integration, operation, etc., and this filled in some gaps they had in the product line.

As for what to expect from AudioCodes next, Percy noted that the company has plans to share additional product releases at ITEXPO (News - Alert) West in Austin, Texas later this year. For more information, check out this video in full.


Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Tammy Wolf



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