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June 10, 2011

BriefLogic Intros SaaS App for Enterprise Mobility

By Anshu Shrivastava, TMCnet Contributor


Marketing services company BriefLogic has released BriefLogic.com, saying that it’s the first of its kind software as a service (Saas) application that will enhance enterprise mobility and help enterprise marketers and agency account managers write more effective assignment briefs and project proposals whether in the office or while working from a remote location.

With BriefLogic.com, marketers can improve their documented input to their agencies, while agencies can use the same platform to help create project proposals or scope-of-work agreements that are more likely to get approved. Company officials said that their new offering will create higher quality, more cost-effective campaigns.

In addition to being the only service that offers an easy-to-use, form-based library of briefs for every type of marketing deliverable, BriefLogic.com may assist its users through its how-to and best-practices tips, helping them with the more challenging aspects of the assignment brief or project proposal.

Company officials said that as a collaborative tool, Brieflogic.com is equipped with workflow features. These features enable multiple users to create and contribute to the development of an assignment brief or project proposal.

Moreover with BriefLogic.com, users can develop a storehouse of definitions for target audiences, key messages, and other information that should be used across many deliverables and programs.

BriefLogic customers, including Verizon Wireless, who are currently using the company's template-based program, can upgrade to the new software, said company officials.

This introduction follows closely on the heels of the publication, “AdAge,” titled “Marketers, Quit Blaming Your Agency -- It's Your Brief at Fault.”

“Improving briefs is simple logic. We all know the axiom ‘garbage in, garbage out,'” said Casey Jones, CEO at BriefLogic. “Better briefs are the exact opposite. Quality in equals quality out.”


Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Stefanie Mosca



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