Impact Telecom, a global provider of voice and data services, has acquired SMS solutions provider Citessentials.
Financial terms of the transaction, which closed in early March, were however not disclosed.
Citessentials offers a proprietary SMS platform with a robust messaging portal, enabling customers to access mobile messaging requirements from any computer with Internet connectivity, eliminating the need for downloads or installation, complex integration or expensive up-front development costs.
The acquisition creates new SMS services opportunities for residential, commercial, and wholesale users.
“We are pleased the acquisition is complete and we can now turn our attention to integrating the Citessentials capabilities into our product portfolio and roll out new messaging services to our customers,” said Bob Beaty, president and CEO of Impact Telecom, in a statement.
Beaty said that due to a growing trend in the marketplace, there is significant interest in SMS products among the company’s commercial, wholesale, and residential customers.
According to company officials, Impact Telecom’s new SMS offering, Impact SMS, includes a proprietary SMS platform supporting SMS termination services in the U.S. and Canada as well as to more than 850 MNOs worldwide for a large number of domestic and international carriers, enterprise and service provider customers.
Besides this, the company will also launch Impact CMC, which will enable commercial customers to access mobile messaging from any computer with Internet connectivity without downloads, installation, or up-front costs and manages their own SMS messaging to end-customers.
Steve Sherman, in his new role as senior vice president, messaging services, will lead the efforts in introducing Impact SMS to customers, as Citessentials is integrated into Impact. Steve was previously co-founder and partner at Citessentials.
Earlier in June, Impact Telecom had announced that it has completed the acquisition of Matrix Telecom, Inc. and AmericaTel Corp., operating under the brand names Matrix, AmericaTel, Excel Telecommunications, Trinsic (News - Alert), Startec and Zero11 wireless.
Impact Telecom noted that the acquisition expands Impact's footprint in the wholesale market, provides Impact access to a wide range of retail and commercial segments and greatly expands the product portfolio of the merged companies.
The new Impact Telecom will be organized along the lines of the markets it serves with dedicated leadership and support for wholesale, commercial, and retail customers.
Edited by Cassandra Tucker