For large companies and growing brands, mobile marketing campains have become very crucial when it comes to connecting with consumers.
So, to help companies decide their advertising campaigns on mobile networks, Headway Digital has announced the availability of MoBrain, a demand-side platform (DSP) that makes it easy for brands and agencies to launch mobile advertising campaigns at scale.
MoBrain, a turnkey platform, has been designed to streamline every aspect of mobile campaigns, yet still let marketers reap the numerous benefits of DSP and programmatic marketing.
MoBrain has many exciting features. It allows advertisers to connect to hundreds of mobile publishers, ad networks, supply-side platforms and global mobile ad exchanges, offering marketers unprecedented reach to the mobile consumer.
This platform allows marketers a wide variety of ad formats like Image Banners, Tablet Image Banners and Interstitial Banners. In addition, this platform goes beyond device and geo targeting, letting marketers target by content, as well as by demographic and behavioral (e.g. search history, sites visited) data.
MoBrain includes a combination of predictive algorithms that identify the ideal audience and machine-learning algorithms that update the model based on real-time media results. It allows marketers to select a pricing model that's right for their campaign, including cost-per-download (CPD), cost per interaction (CPI), cost per action (CPA), cost per click (CPC (News - Alert)) and CPM.
Martin Kogan, founder and CEO of Headway Digital, said in a statement, “We designed MoBrain from the ground-up to tackle the mobile marketer's toughest challenges: low quality inventory, poor data options, fragmented audiences, and costly payouts. Mobile advertising allows brands to be present in the entire 'funnel' of the consumer's purchasing process. MoBrain's massive scale, ROI-focused algorithms, and targeting tools give marketers the confidences they need to focus their ad spend on the mobile channel."
Edited by Cassandra Tucker