Compuware (News - Alert), a provider of enterprise mobile solutions, is a strong advocate of utilizing mobile apps to generate new revenue and channels for a business. Today, apps are not just being created for entertainment. Rather, they are now being designed to help employees improve their efficiency in the workplace and create a platform of communication with their customers, which in today’s world exists in the digital realm.
Recently, Kaon Interactive, a developer of interactive applications platforms, has created a new 3D marketing app that embodies all of what Compuware stands for. The technology includes a system for integrating high-resolution photography as the textures of 3D product models, rendering these interactive photo-realistic models in real time. The platform also includes advanced content management and animation capability, as well as a cloud-based content distribution and update architecture.
According to Dr. Gavin Finn, the CEO of Kaon, its applications benefit marketing and sales organizations in several ways:
Improving marketing efficiency
- Reducing or eliminating the cost of shipping products to trade shows, sales meetings, product launches and customer events.
- Reusing the Kaon assets across multiple venues (trade shows, sales meetings, executive briefing centers, etc.) so they don’t have to spend money building the same content for different venues.
- Reducing costs of localization by incorporating multiple language translations into the single application, so that only the text content is translated (using Kaon’s database-driven content architecture), rather than having to spend money on rebuilding applications for each local geography.
- Reusing the Kaon applications across multiple devices (iPads/tablets, laptops, Kaon v-OSKs [large integrated touch-screen appliances], websites, and smartphones) without having to re-create the same application over and over again for different devices.
Improving sales effectiveness
- Increase the value of each sales encounter by creating an engaging and personalized interactive experience for the customer – so that they are the ones using the applications, resulting in a more relevant experience that increases knowledge retention.
- Delivering a comprehensive value proposition for every product in the portfolio at any sales encounter – reducing sales cycle times because prospects get the information they need right away, without having to wait for a site visit or a separate meeting to learn about other products.
- Improving the knowledge of every sales representative by elevating their ability to deliver an accurate and consistent value and differentiation message for every product.
- Improving the engagement and effectiveness of channel partners by delivering interactive sales tools that elevate their ability to present the company's products in a more engaging and valuable way as compared with all the other products that they offer.
Like Matthew David, Chief Digital Strategist at Compuware, Dr. Finn also believes that mobility is the way of the future and it is important that businesses begin to implement it into their daily operations. Not only does it create a loyal relationship between an enterprise and its customer base, it also creates an array of opportunities that can increase revenue and performance levels in ways that were not possible just five short years ago.
“A mobile device is a personal device – it is an opportunity to engage the customer directly in interacting with the content,” says Dr. Finn. “Studies have shown that fewer than 20 percent of people perceive a salesperson’s presentation to be more effective on a tablet than when using previous tools – when the sales person is driving the “demo” or presentation. But that number skyrockets to 79 percent when the customer is in charge – interacting with the mobile device themselves.”
For more information on how an enterprise can leverage a mobile platform, please visit Compuware.
Edited by Rory J. Thompson