OpenText, a global ECM provider, recently announced two new brand management services. 

OpenText Global Brand Management is a new solution that gives marketing professionals the tools to deliver a convincing brand presence across multiple channels worldwide. OpenText Media Management 7.1 provides extended integration with internal and external users, processes and technology, and is an integral part of Global Brand Management.

“The OpenText Global Brand Management Solution is focused on helping companies increase the value of their brand, a concern for chief marketing officers everywhere,” said James Latham, chief marketing officer at OpenText. “Global Brand Management provides transparency and secure access to all digital marketing content, helping to increase productivity, integration and performance, while significantly contributing to better ROI and lower total cost of ownership, and ultimately a rich and engaging customer experience.”

With both solutions scheduled for release in May, Global Brand Management provides workflow to improve productivity and make the experience for the user richer by offering the opportunity to create new digital assets in the form of subclips from a video, while allowing entire organizations to produce, use and publish digital media.

Media Management 7.1, which delivers constant branding, can also be incorporated with OpenText's recently announced Managed File Transfer solution, which offers patent-pending technology to quickly and securely move very large media files, both inside the organization and to partners and customers.

By saving marketers time and improving their productivity, file transfers that used to take hours can now be completed in minutes.“The OpenText Media Management platform has absolutely been a worthwhile investment as it provides greater flexibility, ease-of-use, and improves productivity throughout the enterprise,” said Donna Bible, digital asset administrator at Rosetta Stone, Inc. “With Media Management, we can readily find existing content, while the enterprise system enables content sharing across departments. As a consequence, we literally cut our stock purchasing budget by half in the first year.” 

OpenText recently announced the availability of OpenText Document Server, Alchemy Edition, version 9 (OpenText Alchemy). The latest version of OpenText's popular document management solution helps small- to medium-sized businesses and departments easily and affordably capture, store, access, distribute and archive business and transactional documents.


Edited by Braden Becker