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Polaris Wireless Earns Carrier-Grade Reliability, Privacy Safeguards for Location-Based Platform
By Rajani Baburajan, TMCnet Contributor
Polaris Wireless, a provider of software-based wireless location solutions, has achieved carrier-grade reliability and privacy safeguards for its OmniLocate universal location platform.
OmniLocate meets the current and future needs of wireless network operators for both mission-critical applications like E911 as well as revenue-enhancing location-based services such as mobile advertising. It also avoids the cost and complexity associated with hardware-based location alternatives.
OmniLocate, a universal wireless location platform, provides location capabilities across 2G (GSM/CDMA), 3G (UMTS/WCDMA), and emerging 4G (LTE (News - Alert)) air interfaces, as well as indoor technologies such as Wi-Fi, DAS, and Femtocells. Thus, it helps network operators and government agencies enable public safety, surveillance, and other location-based services (LBS).
The platform features patented Polaris Wireless Location Signatures (Polaris WLS) technology, which determines device location by comparing radio measurements reported by the wireless device against those in a comprehensive radio environment database, offering most reliable location performance.
Polaris Wireless official statement says, “It has always been the policy of Polaris Wireless to protect user location information behind the security of the mobile operator’s wireless network. The OmniLocate solution does not now, and has never, enabled location information to be retained within the mobile device, where it is subject to hacking and other potential compromise.”
This response from the company is a direct answer to industry speculation that companies like Apple and Google (News - Alert) have tracked user location information. Media and consumer advocacy groups have expressed concerns that the practice of storing mobile subscriber location information within a file residing on the device jeopardizes subscriber privacy and exposes this information to hacking.
OmniLocate is a network-based technology and does not rely on any device-generated location method, so all sensitive subscriber location information resides in the wireless operator network, where it is protected by carrier-grade security using standards-based technology, Jan Johansson, Polaris Wireless director of product management said.
“Polaris Wireless has worked diligently to gain the trust of our customers in the telecommunications industry and in government, and boasts a 100 percent security record for subscriber mobile location information we produce,” Johansson added.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Tammy Wolf