DIDs FEATURED ARTICLE

When Frost & Sullivan (News - Alert) talks, the telecom industry typically listens. This week, Frost & Sullivan released the report entitled “Unshackling the Power of SIP Trunking,” where it delved into the change occurring in business communications moving away from legacy telecom services and toward VoIP.

Based on its research, Frost & Sullivan notes the North American SIP trunking services market is valued today in the neighborhood of $3.5 billion, and is projected to grow at a 21.2 CAGR through 2020. This growth is a result of the benefits provided by leveraging VoIP and SIP trunking.  Today, services have evolved to greater flexibility and efficiency than public switch telephone networks.

"SIP trunking effectively creates a new set of paradigms in business communications services," said Michael Brandenburg, industry analyst at Frost & Sullivan. "The defining distinctions that SIP trunking services have over legacy telephony services are in the unprecedented levels of flexibility, scalability, and control that enterprises can now have over their communications infrastructure. Businesses, third-party developers, and cloud application providers can now choose a level of management and control that meets their specific needs, which was simply never before possible with legacy voice carriers."

With the market set for explosive growth, a key component for discussion is DIDs. Each firm integrating or deploying a new communications system, DIDs are integral to providing ease of connect. Whether we are discussing the contact center or the conference room a direct and local exchange number can prove invaluable for operations. From a customer service standpoint, I wouldn’t want to call india for service for an American company. There is something to be said for the local feel in today’s ever-expanding global enterprise.

As SIP trunking makes its rise in adoption, be mindful of all the pieces necessary to the business communications puzzle—with DIDs serving as a critical component.