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June 03, 2010

Super Technologies' Client JKL5 Group Delivers VoIP Value for Beach Resort

By Susan J. Campbell, TMCnet Contributing Editor


Voice over Internet Protocol can deliver significant value in an environment where voice communications is necessary over vast distances. VoIP can significantly cut the cost of long distance communications and streamline all communication channels to one platform for streamlined management.

For one French Mediterranean beach resort hotel and cabins company (the company), an expansion project forced an evaluation of current clientele. This evaluation identified a shift as business-related traffic increased.

The company needed a significant Internet connection and an expanded phone system service to support these customers. VoIP was selected as the logical technology needed to reduce cable-plant management issues and the long-term total cost of ownership (TOC) and Super Technologies (News - Alert) as the implementation partner. They contacted JKL5 Group to help, according to the case study written by Michel Vaillancout

An old, inflexible PBX  that could not be scaled according to growth was removed and sold. In its place, the company put a trio of Intel (News - Alert)-based PC servers running 2 Xeon 1Ghz processors. Each server was installed with Linux CentOS and a current version of Digium'sAsterisk  Free Open Source (News - Alert) Software (FOSS) PBX.

Existing phones were either replaced or refurbished and phones were plugged into a stack of AudioCodes (News - Alert) Analog-to-SIP gateway devices. In new customer units, Thomson ST2030 phones, euro-styled, business-grade SIP VoIP phones, were added. Fax numbers were mapped to the digital E1 lines and directed internally via IAX2 trunk from the 'live' PBX (News - Alert).

The most demanding part of the project was in the Front Desk workflow. To meet this demand, a custom Web-based UI was designed and developed to allow a desk clerk to manage the shift-to-shift behavior of the PBX system. Management could naturally access the same UI as the Front Desk staff by simply using a mouse instead of a touch-screen.

Remote service and support was also an important factor in this install and the company received a firewall running the FOSS version of OpenVPN. This approach held a 'tunnel' open toSuper Technologies'  office monitoring servers running Nagios. This allowed technicians to have an at-a-glance overview of the system in France, from Montreal, Canada.

Delivered in 2007, this project was valued at roughly $100,000 CAD. The customer realized a Return on Investment (ROI) of 49 months due to the dramatic reduction in long-distance fees paid toFrance Telecom; overall the bill was nearly cut in half.

The company was also able to significantly increase their marketing reach by offering local contact numbers in four other countries without an increase in cost. By using VoIP to TDM converters in the project, the company was able to retain all the benefits of both types of telephony.

'In my opinion, this case study is another set of proof that VoIP is not dead and to start ... hotels and tourism and business travel industry in general are craving the savings and great features, scalability and flexibility of IP communications,' stated Suzanne Bowen, vice president, Super Technologies, Inc. andDIDXchange.

 

'Local phone numbers via direct inward dialing (DID) are a key component to the success. Companies who are empowered with such tools are ahead of their competitors. JKL5Group's case study shows communications providers they need to take notice of this untapped market now.'


Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.

Edited by Alice Straight



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