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January 21, 2009

DIDX Reflects on Economy, Prepares for ITEXPO

By Rich Tehrani, CEO, Technology Marketing Corporation


DIDX, a registered and patented service of Super Technologies, provides an exchange of Direct Inward Dialing (DID) and DDI numbers. The company has created a huge and new vertical market for CLEC, ILEC and local regional telecoms to make revenue from their pool of allocated DDI numbers.
 
Technology Marketing Corporation President, Rich Tehrani recently shared some questions with DIDX. Susan Bowen, CEO of DIDX, along with Chief Technology Officer, Rehan Ahmed, and the rest of their team, to discuss the company’s success, reflect on the current economic situation and talk about their upcoming demonstration at the INTERNET TELEPHONY Conference & EXPO, held in Miami, Florida, from February 2nd- 4th.
 
RT: Are you generally optimistic, pessimistic, or realistic?
 
SB: I believe that people and even most events are basically good. Even my pessimistic friends I see as much-needed critics of mindless acceptance. I'm inspired by optimistic industry partners, friends, and clients such as Emanhi VoIP, Converged LLC, Celtrek, Jaxtr, TringMe (News - Alert), TMC, TeamForrest, and Mark Hewitt. It's true, once I failed Intro. to Computers when I was 17 in freshman year of college, and the professor said, "Young lady, you have no future in computers." Did it motivate me, the pessimism? Not as much as some encouraging tutoring would have done.  I did buy a Tandy 1000HX to teach myself though. I'm definitely very optimistic... I don't let the media tell me what to think, by the way.
 
RT: How many frequent miles have you amassed?
 
SB: I have accounts with Airtran, American Air, USAir, Continental, but my Delta SkyMiles is the most user-friendly and rewarding. In the last 12 months I've accumulated 86,580 Delta SkyMiles.
 
RT: How surprised are you at the global financial situation?
 
SB: It doesn't surprise me. Why? Government waste, war, red tape, and refusal to use more effective technologies!  Global governments have wasted a lot of money on "war-like" activities that mostly benefit large government contracts while they reduce people world-wide to regress from enjoying the love/belonging/esteem, self-actualization level of Maslow's hierarchy of needs to fighting for the physiological needs. Governments and big business are often mired in extremely expensive and wasteful red tape. This squashes the hard/smart work and creativity of the most talented staff and reinforces lackadaisical, dishonest, low achieving staff.
 
RT: How is your company changing the way it does business as a result?
 
SB: It doesn't. We invent new technologies (really our chief product architect and CTO does) and are early adopters of what we see as empowering technologies from other companies, and believe our work team, partners, and clients are worthy of as little red tape as possible. For example, we work from anywhere via cell phone (GSM or 3G… looking forward to 4G) and laptop on WIFI or WiMAX, and we meet our wholesale global clients (potential and current) at the best conferences in the world such as ITEXPO, CTIA, SUPERCOMM, CommunicAsia (News - Alert), and Mobile Internet World.
 
RT: How have customers reacted to the slowing global markets?
 
SB: Those who have gone public seem to be hurting the most. They lay off employees and cut expenses or try to sell out. Those companies who are more flexible, more technologically savvy and who don't have xenophobia are actually more successful and are changing as needed like they always have.
 
RT: Do you see this time as an opportunity or a rough spot to get through quickly?
 
SB: It's both. Dmitry Vlasyuk  of NXVoice (one of our DIDX partners) wrote in his 2008 article on TMCNET.com, "The cost cutting hysteria and mass exodus from posh offices in the prestigious Moscow neighborhoods resulted in virtual number's subscriptions growth, since the companies previously spending 100s of thousands of dollars per year (and sometimes per month) on luxurious Russian offices were now preferring a $20-$50 per month subscription fee to a Moscow or St.Petersburg virtual number (which can be setup in just minutes on DIDX.net)."
 
RT: What do you feel is the strongest segment of the communications space? Technology?
 
SB: The strongest change will come in mobile telephony this year. It is more popular and often the main source of Internet and voice in developing nations and beginning to be most popular in developed nations. It will and does provide richer, more cost effective technologies.
 
RT: Which would you rather be president of and why? Google (News - Alert), Yahoo!,
Microsoft, Cisco or the USA?
 
SB: Our CTO Rehan Allahwala would prefer to be President of the USA because he would like the opportunity to get rid of the arms race on earth, and use money allocated to create new entities of peace keeping and empowering people, to bring about the equality the human race in all countries deserves.
 
RT: Which country will present the largest opportunity for your company
in 2008/2009, and why?
 
SB: United States ... because of the welcoming of convergence and the fact that IP communications is embraced by so many without even knowing it is VoIP. SMBs, SMEs, and consumers just know they are using a solution that is giving them savings and features to reach their personal, social and business goals. The USA is among the countries who we serve a majority of our clients.
 
RT: What does President Bush need to accomplish before he leaves office?
 
SB: Great leaders are quite comfortable with the discovery that the organization they led will survive without them.  Read Jim Collins.
 
RT: What does an Obama administration need to do to help communications and technology become more pervasive?
 
SB: Our CTO Rehan Allahwala says, "Obama needs to make the telecommunications regulations easy to understand. He needs to insist that regulators need to understand the by the minute changes in telecommunications technologies and adjust to them fairly to meet the needs of the people. Last, he needs to promote more global collaboration in telecommunications technologies."
 
RT: What devices do you use and wish you used?
 
SB: Nokia e61i... why? Its Qwerty keyboard is easier for me to use than the one on my husband's Asus Eee PC 900. It's a Symbian smart phone with WiFi, bluetooth, a camera, video recorder, ability to stream to Qik.com, and caused me to move from Verizon (News - Alert) (who couldn't use it) to AT&T. (I'm giving my Blackberry to my grand-daughter.) I also have an iPod classic with 120GB storage that I charge once every 2 months, no kidding. I don't wish for any other devices right now, but do want to try them all from the Amazon Wireless Kindle to some of the devices listed in the Yahoo Computers_and_Internet/Internet/Devices_Connected_to_the_Internet.
 
RT: If Nokia, RIM, Google, and Apple devices are stranded together on an island, who survives and why?
 
SB: Google will E.A.T. the Blackberry and the Apple and if the Nokia will be a little open-minded, Google and it may both survive.
 
RT: I understand you are exhibiting at ITEXPO which takes place Feb 2-4, 2009 in Miami. What will you be showing there?
 
RA: We will show how wholesale and IP communications providers can assure their clients a virtual presence anywhere in the world and beat the current global economic crisis. In addition, we'll share information on hosted rebranded IP communications businesses… plus some java in a great coffee cup, a commemorative t-shirt, and heart to heart talks with current DIDX members and integrators.
 
RT: What sorts of companies/people should come to your exhibit?
 
RA: WISPs, ISPs, CLECs, ILECs, social community portal providers, virtual office providers, converged applications providers, mobile voip application providers, mobile operators, open source telephony service providers, IP-PBX or PABX providers, unified communications service providers …
 
RT: Why should customers choose your company's solutions – and how do they justify the expense to their managers?
 
RA: (White label – flexibility in payment, support, dual-hemisphere hosting, 170-country partnership.)
 
RT: I am a purchasing decision-maker. Why do I need to speak with you before I buy?
 
RA: Some solutions aren't suitable for everyone.  It's not a one-size-fits all industry.  I would rather match your specific needs with the solution that is the best fit; regardless of the source. COLLABORATION is a huge part of the mission of Super Technologies!
 
RT: What is your favorite part of the job?
 
SB: Seeing people take emerging technologies to help people who have less – to gain employment opportunities, social justice, stuff like that. Like recently a DIDX member and Asterisk (News - Alert) community developer TeamForrest.com "teamed" up with us, Skype, and Digium to host a telethon for Linkingarms.org, a non-profit organization in Pensacola, Florida, our headquarters location.

Michelle Robart is a contributing editor for TMCnet. To read more of Michelle's articles, please visit her columnist page.

Edited by Michelle Robart




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