TMCnews Featured Article
August 17, 2010
Facebook for Business: How to Engage and Support Your Customers Directly on Your Facebook Page
By Susan J. Campbell, TMCnet Contributing Editor
What started out as a database to connect people on a social platform has morphed into an important marketing tool for companies in a full range of sectors.
Now, customer support software provider Parature is taking Facebook (News - Alert) to a whole new level with its Parature for Facebook solution.
In the upcoming webinar, "Facebook for Business: How to Engage and Support Your Customers Directly on Your Facebook Page," scheduled for 2 p.m. ET, Tuesday, August 24, Parature (News - Alert) will demonstrate how a company can maximize its business by getting the most out of being on Facebook.
Attendees will learn how to add the Parature for Facebook customer support application directly to the Facebook page to optimize the total experience for the customer. They will also have the opportunity to learn the latest stats and changes on Facebook and discover the unexpected surprises that can occur on the Facebook page when customer support is delivered directly from that location.
Anyone seeking to gain a better understanding of Social CRM, what it means on Facebook and how Parature for Facebook can take customer service to a whole new level will gain great value from this webinar.
Essentially, anyone who attends this webinar will discover the benefits of Social CRM; realize business results through connecting and engaging with fans on Facebook; learn how to offer customer support directly from the business page; and enjoy the measurable benefits of monitoring, listening and engaging with customers on the Facebook page.
The webinar presenter is Beverly Macy, CEO of Gravity Summit and Managing Partner of Y&M PARTNERS. Macy recently signed a book deal from McGraw Hill to publish “The Power of Real-Time Social Media Marketing” with co-author Teri Thompson. She has extensive experience in sales and marketing, lectures at USC and the UCLA Business and Management Extension Program. She is also a published and accredited business author and regularly speaks professionally and lectures on social media and other strategic business initiatives.
At the conclusion of the presentation, the floor will be open for a live Q&A. Be sure to have your questions ready. Register today!
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