Salesforce.com, the enterprise cloud computing company, has introduced Jigsaw for Salesforce CRM, an entirely new crowd-sourced business data service exclusive to Salesforce CRM customers.

Officials with Salesforce.com (News - Alert) said that built leveraging native Salesforce.com technologies, Jigsaw provides a seamless integration, a new user interface, robust analytics and delivers real-time updates to contact and company information within Salesforce CRM through Salesforce Chatter.

"CRM systems are only as good as the information inside them," said Kevin Akeroyd, general manager, Jigsaw, in a statement.

Akeroyd said that with Jigsaw for Salesforce CRM, customers can be alerted to changes in contacts through Chatter in real-time. This degree of operational agility is only possible with Jigsaw's data in the cloud, he said.

Jigsaw is a provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 1.4 million members.

"In this economy, companies need more innovative sales and marketing strategies and better business data," said Denis Pombriant, managing principal, Beagle Research Group. 

Pombriant said that Jigsaw for Salesforce CRM and Chatter provides them with reliable business data that is updated and published to sales and marketing employees in real-time.

“We're likely to see more companies turning to data in the cloud to support their dynamic operations," he said.

Company officials said that integrated with Chatter, salesforce.com's enterprise social collaboration technology, Jigsaw can automatically identify changes to important contact and company data in Salesforce CRM, update and reconcile the records and then publish the changes in Chatter in real-time.

As a result, sales reps and marketers instantly know when business contact data degrades or becomes bad – anytime, anywhere. Updates can even be received on mobile devices via the web browser.

According to company officials, with the seamless integration to Salesforce CRM, customers can use the new user interface to quickly access the accurate contact information within Salesforce CRM.

In addition, Jigsaw for Salesforce includes two new analytics dashboards that customer can use to monitor the overall health of data and report on usage.