To deliver a streamlined and highly functional lead management solution for enterprise customers using Salesforce.com (News - Alert), Gravity Point Inc, a provider of best-in-class business process solutions and integration for CRM and Marketing Automation, has entered into a partnership relation with RingLead, Inc., developers of the most widely deployed preventive deduplication CRM marketing solution used by over 1,000 customers worldwide.

 

New ways are being looked at by enterprises to easily and more effectively increase and manage qualified sales leads. Gravity Point and RingLead have come together to improve the operational efficiency and ease of use for marketing and sales organizations using Salesforce.com to drive revenue and lead generation.

 

Numerous enterprise customers with the combination of Gravity Point's automation and business process optimization solutions and RingLead Declone deduplication for Salesforce.com have been allowed to enjoy the automatic prevention of duplicates and the "smart" consolidation of data within Salesforce.com. The combination also provides real-time insight into sales and marketing activities that makes it easy for companies to adjust their sales and marketing efforts accordingly by having them fine tuned to dramatically grow the business.

 

'This partnership is an important step in providing our customers with a turnkey solution for Salesforce.com that incorporates RingLead's Declone applications with Gravity Point's CRM integration and process solutions," Beau Beamon, CEO and Founder at Gravity Point, said. Salesforce.com users not only get a proven solution that delivers results in the areas of lead generation, customer acquisition, and up sell opportunities, they also reap the benefits of working with both Gravity Point and RingLead, the first validated partner of Salesforce, two vendors uniquely experienced with their CRM systems to add value, insight, an immediate return on investment to any sales or marketing initiatives.'

 

'Gravity Point has helped us improve the integrity of our Salesforce data, as we've reduced the number of duplicates fourfold, and is now guiding us toward a more sustainable database that will allow for better data reporting, management and tracking,' Tina Babbi, vice president of Sales and Service Operations for TriNet, a Salesforce.com customer, stated. 'RingLead's ability to integrate simplified automation to our system will result in improved productivity and efficiencies."

 

'There is an undeniable synergy between the offerings of our two organizations allowing for one unified marketing automation solution to be delivered quickly and seamlessly to the enterprises of all size," Steve Lehr, CEO and founder at RingLead, said. 'No longer do marketing and sales operation teams need to worry about the technical complexities of managing or developing business processes for their salesforce.com database, they can now focus on scaling and running their business with simplification of their salesforce.com deployment".

 

In related news, FirstRain, Inc., a major player in search and analytics technology, has introduced the FirstRain snapshot, a free application for the Salesforce CRM platform that provides up-to-the-minute account intelligence to help sales professionals rapidly connect with customers about their business.