Provo, Utah-based lead response management specialist InsideSales.com has announced its first ResponseAudit of 2010 at the salesforce.com Cloudforce 2 Tour in New York City.

InsideSales.com (News - Alert) specializes in dialer technology for inside sales departments and outbound call centers. The company has the distinction of being the first one to natively integrate phone dialer software into the Salesforce CRM. The Lead Response Management technology pioneered by InsideSales.com ensures significant increase in response time to valuable web-based leads.

Immediate response came into the spotlight after research by Dr. James Oldroyd of MIT (News - Alert) demonstrated odds of making contact with web-based leads increased by 100 times if attempted within 5 minutes versus 30 minutes. The ResponseAudit research team submits an inquiry using fake identities, complete with real phone numbers, email addresses, and web domains and tracks how long it takes to respond, how many attempts, etc.

'Most marketing departments are not aware that their sales teams are taking over 2 days to respond to web-based leads,' said Ken Krogue, president of InsideSales.com. 'Let alone the fact that they are only making 1.3 call or e-mail attempts before they give up. They can realize incredible increases in results if they will call back more immediately and persistently.'

Under the study, lead response times for 472 salesforce.com AppExchange partners and customers were checked. The top five included, Genius (News - Alert) Inc., ClickSoftware Inc., Critical Mention, Intelligroup Inc. and IT Solutions Consulting Inc.

It was revealed that the average phone response time was 49 hours, 29 minutes, and 55 seconds. Average phone attempts were 1.32 times before giving up. The average email response time was 29 hours, 14 minutes, and 40 seconds. Companies who never responded at all were 69.3 percent.

At today's Salesforce.com (News - Alert) event, TMCnet correspondent Kelly McGuire sat down with Salesforce.com's Senior Manager of Product Marketing Viviana Padilla, who spoke to her about the company's "killer" enterprise application.

"The reality is that companies have to understand that people are spending their time on social networks and they're using these as a research platform," Padilla told McGuire in an interview. "We're trying to get ahead of the curve and help our customers get ahead of the curve."