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Moving to a 'Desktop-less World,' Salesforce.com Execs Talk Facebook Like App for the Workplace: Live NYC Event
By Kelly McGuire, TMCnet Editor
As Salesforce.com (News - Alert) Chairman CEO Marc Benioff continued to talk about the future of cloud computing at Salesforce.com's (News - Alert)Cloudforce 2 Tour one-day event in Manhattan today, his philosophy of this industry moving into a 'desktop-less world' becomes more and more apparent.
Standing up at the podium moments ago, Benioff held up his iPhone (News - Alert)for the crowd to see, showing the audience that his Salesforce.com Chatter is loaded and fully functional on his smartphone.
'For the last month, I have been running this company on my mobile,' he said. '[With Chatter] I have learned more about my company in the last month, than in the last few years.'
Attributing many of his Chatter successes to Facebook (News - Alert)creator Mark Zuckerberg, Salesforce's new cloud platform has the same interface look, while allowing sales agents to operate in a productive environment.
What's more, with the migrating to cloud, Salesforce.com has re-vamped its other product lines to integrate with the new social app for sales agents.
'We're moving to a new way to do enterprise computing; a new way to think about the enterprise,' Benioff said, as he walked off the stage and introduced Salesforce.com Vice President of Product Marketing Kraig Swensrud.
'Facebook has really cracked a code on building these new collaboration tools,' Swensrud said. 'The benefit [of Facebook] is that you get to choose who you follow, what you learn.'
So, when designing Cloud 2, they wanted a product that emulated Facebook in its ease of use because, as Swensrud told the crowd, no one needs to go to college to learn how to use Facebook.
'Chatter helps you do your job; it's trusted and completely secure for your company,' Swensrud said, adding that with the core sales functions - including dashboard and content - combined with the social networking interface, each agent can connect with other individuals.
With the same paradigm as Facebook, agents can communication on a similar platform regarding meaningful ideas and discussions about a sales enterprise.
'[Chatter] becomes a private collaboration effort for a sales team to close a deal,' Swensrud said.
And, with the ability to follow deals, agents, companies and more, the Chatter feed allows an agent to stream information in real-time to improve customer satisfaction, agent productivity and, ultimately, success for every sales company.
Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly 'green' technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.