MaaS Impact, pioneers in marketing-as-a-service, or “MaaS,” has announced the availability of Lead Impact and Sales Insight on AppExchange from CRM sales software, CRM cloud computing and customer service software provider Salesfore.com.

Lead Impact and Sales Insight facilitate Demand Generation Automation. Company officials said this means that applications that enable users to create email nurturing campaigns triggered by lead score and behavioural demographics.

Company officials said that AppExchange.com is a “proven and trusted channel,” allowing customers to download apps that are fully integrated into their trusted CRM provider.

Calling MaaS Impact a “true sales and marketing alignment too,” said Justin Gray, CEO and chief brand officer at MaaS Impact, said. “MaaS Impact improves a sales representative's ability to see and act upon marketing initiatives, converting more leads, and engaging with prospects when the time is right.”

Founded in Q4 2009, MaaS Impact announced its official launch in February of this year. The company officials said that they have been successfully implementing client solutions in record time, 30 days verses six months.

“To guarantee customer success, MaaS Impact also offers design services, enhanced implementation and outsourced management services,” company officials said.

“MaaS Impact allows us to see what prospects are hot and how our marketing is engaging leads in real-time. For us that translates into more revenue with fewer in-house employees,” said John Schaeffer Interactive Data, a client of MaaS Impact.

Force.com is an enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications. Salesforce.com (News - Alert) officials said that applications built on the Force.com platform can be easily distributed to the entire cloud computing community via the Force.com AppExchange marketplace.

Both Lead Impact and Sales Insight are now available for demo and deployment on the Force.com AppExchange.

MaaS Impact provides Marketing Automation Software including integrated Email Marketing Software. Delivered in the Marketing Cloud, MaaS Impact’s solutions provide in short order, a way to evaluate.