Callfinity (News - Alert), a rapidly growing telecommunication applications and services provider, has entered into a partnership with CRM sales software, CRM cloud computing and customer service software provider Salesfore.com  as an ISV application partner.

The company also announced the private beta release of its salesforce.com application called VirtualCall. 

Officials with Callfinity said that the company’s VirtualCall product is built as a native Force.com application and will be marketed to existing and new salesforce.com customers. 

Callfinity also announced the formation of a new division, vForce, and the appointment of Jerry Wheaton as vice president for that division. 

According to company officials, VirtualCall allows salesforce.com customers to assign virtual telephone numbers to their sales representatives or other employees. 

Company officials said that calls to a virtual number are routed first to Callfinity, where each user's contact preferences are stored, such as the list of telephone numbers at which they wish to be reached. 

The call may be optionally recorded before being transferred to the end user, enabling sales teams to accurately capture the entire conversation, including action items and commitments. 

At the end of each call, all of the data about the call is entered automatically into the customer's Salesforce CRM system for the appropriate record. Company officials pointed out that Callfinity's VirtualCall service also supports mobile integration with the BlackBerry and iPhone (News - Alert) to also track and record outgoing phone calls. 

End users may control their own privacy settings to specifically allow, or disallow, tracking or recording on specified telephone numbers. 

“VirtualCall is the first of many products Callfinity's vForce division will introduce over the next several months,” said Jeff Valentine, CEO of Callfinity, in a statement. 

Valentine said that considering that all Salesforce CRM customers have some sort of telephony need, and that Callfinity is an expert at delivering telephony products and services, the company is excited about this new partnership. 

“vForce is exciting for Callfinity and our clients because it allows us to market our voice applications in the cloud to customers that are already cloud-deployed,” said Jerry Wheaton. “By selling voice as a service to the nearly 2 million users already using salesforce.com's services, we expect to offer novel and cost-effective telephony solutions that can effectively replace existing on-premise offerings from our competitors.”