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Customer Service Software: Pure360 Unveils CRM Integration with MS Dynamics and Salesforce

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TMCnews Featured Article


May 23, 2011

Customer Service Software: Pure360 Unveils CRM Integration with MS Dynamics and Salesforce

By Jyothi Shanbhag, TMCnet Contributor


Pure360, an email marketing company, has recently unveiled its latest CRM integration with MS Dynamics 4.0 and Salesforce CRM.


This new integration is mainly aimed to help the marketers, enabling them to get their CRM talking to PureResponse in just 24 hours, taking away any heavy resource requirements or complexity.

Company has released this version after a thorough research with the help of MyCustomer.com, a company with focus on delivering topical, practical content to CRM and customer management professionals in business.

This new research was initiated to find out whether companies were actually integrating their CRM and email marketing software and what their impressions of the experience were.  

As per the research, 50 percent of respondents questioned either didn't have their CRM integrated with their email marketing or didn't know if it was. Of these, 70 percent would like to integrate their email marketing and CRM system but don't know how to go about doing it and are worried that it would take up marketing/technical resource as well as being expensive to put into place.

According to Pure360 officials, their solution is best suited to integrate with MS Dynamics 4.0 CRM or Salesforce CRM, and users can expect their campaign results update CRM contact data in real time. Barely any technical resource is required and easily runs in just 24 hours.

Rebecca Bowe, Pure360 Product Manager, said that they are delighted to continue to provide their customers with great tools and features that remove complexity and make a genuine difference in the development and delivery of email campaigns.

“This is the first of many planned over the coming year that will give our customers greater control and success in their campaigns," Bowe added.

Pure360 provides the email and SMS marketing services to customers such as innocent drinks, Seatwave, The FT Group, Zoopla and LA Fitness.

Company was recently in news for announcing the arrival of their email marketing and SMS software into the International market place with the launch of their French website.


Jyothi Shanbhag is a contributing editor for TMCnet. To read more of Jyothi's articles, please visit her columnist page.

Edited by Juliana Kenny







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