Ethisphere Institute recently issued its list of the most ethical companies in the world, and has placed Salesforce.com on that list for the fifth year in a row. Recognized alongside companies such as Ford, Starbucks, PepsiCo, Xerox, Adidas, and American Express (News - Alert), the leader in CRM cloud computing and customer service software continues to stand as one of the World's Most Ethical Companies.

Marc Benioff (News - Alert), chairman and CEO of salesforce.com, stated, "We are honored to make Ethisphere's list of the world's most ethical companies for the fifth straight year. Transparency and trust have always been key values at salesforce.com, and have a direct impact on our ability to deliver success to our customers."

Ethisphere creates the list to recognize companies for outstanding efforts in ethics and compliance. Regarding the nominated brands, the company stated, "they are the companies who force other companies to follow their leadership or fall behind. These are the companies who use ethical leadership as a profit driver."

As a think tank that devotes itself to sharing best practices for businesses in terms of ethics, corporate social responsibility, anti-corruption, and sustainability, Ethisphere issues the list of most ethical companies in its magazine’s Q1 edition.

Reviewing standards for litigation, infraction histories, sustainable business practices, and codes of ethics, Ethisphere determines the finalists for the WME list each year to award those companies which meet and excel in said fields.

Alex Brigham, executive director of the Ethisphere Institute, stated, "As companies strive to maintain a competitive advantage, good ethics translate into better business, and better business means better bottom lines. Salesforce.com (News - Alert) recognizes the important role that principled practices play in brand reputation, which ultimately is the most valuable asset for a corporation. Each year, the competition gets more intense for the World's Most Ethical Companies and this year was no exception with a record number of organizations vying for this distinguished honor.”

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Rich Steeves