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Appirio's New SalesWorks Cross-Cloud Solution Available for Salesforce CRM Customers

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September 16, 2010

Appirio's New SalesWorks Cross-Cloud Solution Available for Salesforce CRM Customers

By Jayashree Adkoli, TMCnet Contributor


Cloud solutions provider Appirio announced the availability of a new cross-cloud solution, called SalesWorks, which delivers customer relationship management “CRM” related data directly to users in their e-mail, calendar or mobile device.


Appirio new SalesWorks Solution is a packaged solution that drives results by providing sales teams with more accurate information. It delivers critical and contextual CRM data to sales teams in their email, calendar or to their mobile device by adding context to customer interactions using valuable information.

SalesWorks allows sales people to take action then and there. Consequently, better decisions are made, while improving data quality and system usage of existing SaaS applications like Salesforce CRM, Workday, D&B, Marketo and Xactly (News - Alert).

Phil Fernandez, CEO and co-founder of Marketo, said, "The SalesWorks extension to Marketo gives sales people the information they need on how their prospects and customers are interacting with marketing campaigns, without them needing to leave their inbox.”

Now available for Salesforce CRM customers as well, the new SalesWorks packaged cross-cloud solution is also available using Appirio's new CloudWorks cloud broker technology.

By leveraging CloudWorks as a foundation, enterprises can get an extensible solution delivered as a service that is easy to deploy alongside any existing Salesforce CRM environment, said officials with the company in a press release.

Apart from significantly reducing the time it takes to find information across multiple SaaS (News - Alert) applications, Appirio's SalesWorks provides enterprises who are using Salesforce CRM and Google Apps with a cost-effective way to break down information silos and get more value from these and other SaaS applications in their partner ecosystems.

According to Appirio, the new SalesWorks solution can bring together information from orkday Financials for detailed customer account information, D&B360 for a customer's most current company and financial information, Marketo (News - Alert) for how a customer is interacting with marketing campaigns and Xactly for an opportunity's impact on quota and sales compensation.

In addition, the SalesWorks not only drives results by surfacing information but also presents contextual information to users based on who they are, what they're supposed to do, in the application or device they're already using, said the company.

Furthermore, the SalesWorks also provides mobile access to contextual customer information through a single, location-aware application. This is available to iPhone (News - Alert) and iPad customers. Android customers will also be able to leverage it soon, said the officials with the company.

SalesWorks also enables data synchronization between applications, in order to ensure that users and management teams are working with the most updated information.

Christopher Cabrera, president and CEO, Xactly Corp., said, "Seeing real-time information, such as potential commissions or quota attainment, can help a sales person better understand where to focus their time and efforts. With Xactly's extension to SalesWorks, sales performance and compensation data can be delivered directly to a sales rep or manager's inbox or mobile device -- allowing them to act quickly on the opportunities that will yield the biggest business impact."


Jayashree Adkoli is a contributing editor for TMCnet. To read more of Jayashree's articles, please visit her columnist page.

Edited by Juliana Kenny







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