Aegis Limited, a global outsourcing services provider and part of the $17 billion Essar Group, has launched cloud-based customer engagement management platform AegisLISA.
Officials with Aegis Limited said that the comprehensive social media engagement solution, AegisLISA, provides the ability to listen, interact, socialize, and align with the online community of a brand via a single solution platform, enabling deeper brand customer engagement.
According to company officials, this intelligence is generated by accessing and analyzing thousands of news, social networking, blogs and other user generated content sites of Web 2.0 on real-time basis.
"Digital and social media are very important parts of the customer experience eco-system, and have gained significant customer mindshare in recent times. With customer service, marketing and sales teams joining the drive, the demand has grown beyond pure 'Listening' and 'Analyzing' to include 'Engaging' with the end users,” said Aparup Sengupta, managing director and global CEO of Aegis, in a statement.
“Our research shows that Social Media is the top of the mind agenda around a brand with CXOs,” said Sengupta. “With AegisLISA, we have strengthened our basket of solutions for our clients and made it easier to implement social media strategies.”
Sandip Sen, president, customer lifecycle management (CLM) business of Aegis, said, that this solution fulfills a need for a comprehensive engagement partner for the clients and crosses into marketing, sales or customer service.
“We see an opportunity for our clients who can leverage our solution to create a positive impact on their end users for years to come," said Sen.
Anil Modi, chief marketing officer of Aegis, said that unlike other channels, social media offers the unique opportunity of monitoring “To brand” and “About brand” conversations simultaneously.
Modi said that social media presents a distinct approach to tap into end user sentiments in real time, addressing and responding to service issues, sales opportunities and gathering market intelligence.
“The accuracy of speed with which brands responds to their end users is a key differentiator AegisLISA brings to the table," he said.
Edited by Carrie Schmelkin