From Customer Interaction Solutions October Issue - The TMC Labs Innovation Awards features Maximizer Enterprise 8

The TMC Labs Innovation Awards are intended to provide special recognition to products that help carve a new market niche or start a new trend. These awards highlight what is special about them and what sets them apart from their competitors due to one or more unique and innovative features. This is our fifth annual installment of the TMC Labs Innovation Awards for Customer Inter@ction Solutions magazine.

Maximizer Software, Inc.

Maximizer Enterprise 8

Large enterprise CRM vendors products are often too complicated for the needs of the SME market, and their products are priced significantly higher than SME-focused CRM products and services. Maximizer Enterprise 8 fits both the target price point that mid-market organizations want ($500-$900 per software license seat versus $2,000-$5,000 per seat for higher-end solutions) and the rapid deployment capabilities they require (1-2 weeks versus 9-18 months for higher-end solutions), while retaining a rich feature set.

Important in any CRM application is the ability to integrate with other best-of-breed third-party applications. Maximizer Enterprise 8 supports automatic integration with Microsoft IIS, as well as automatic integration into Microsoft SQL Server or Pervasive SQL, including auto-creation of tables and other data structures. Maximizer integrates with QuickBooks, a popular accounting package in small to mid-sized businesses. It also supports built-in Crystal Reports for running powerful reports from within Maximizer. Maximizer 8.0s support for Crystal Reports includes a wide range of predefined reports, as well as a custom report engine. Additionally, it supports integration with VineyardSofts Knowledge-Sync workflow automation software.

Maximizer Software was the first CRM vendor in the SME space to leverage .NET technology, which allowed the company to write its new Calendar source code only once, for use on both Windows and Web clients. Maximizer is one of the easiest CRM applications to install and deploy while retaining a very powerful feature set. The ease of installation and fast deployment certainly sets Maximizer apart from other CRM applications.