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April 28, 2010

Commence Intros New CRM Solutions

By Trupti Kamath, TMCnet Contributor

Commence Corp., a leading provider of CRM solutions for small to mid-size enterprises, announced the availability of Commence Lead Scorer, the latest addition to its suite of award-winning CRM solutions. Commence's lead scoring feature moves beyond traditional CRM programs and enables increased sales effectiveness by targeting high potential customers. 

According to Larry Caretsky, CEO of Commence, most companies rely on the expertise of their individual sales representatives to qualify opportunities, which can be inefficient and costly due to a lack of consistency.

"The amount of time sales teams are spending following up on poorly qualified opportunities may be costing more than most businesses might think," Caretsky said. "With the addition of our Lead Scorer, companies will receive critical sales intelligence that can support measurable results."

The Lead Scorer is an automated business process that ranks and scores leads based on a set of pre-defined criteria. The criteria consist of a series of customizable questions that are used to automatically provide a score for each lead based on the responses entered into the system.

"Commence has a long history of consistently providing added value to our customers. We're the only CRM that delivers this unique lead scoring functionality at no additional charge to users," Caretsky said. "By relying on Commence Lead Scorer, companies will shrink their sales cycles and improve their bottom-line results."

With a standardized set of qualifiers established by sales management, the process is no longer dependent on the varying experience levels of sales representatives resulting in a high level of consistency.

Combined with Commence's suite of fully integrated applications for sales, marketing and customer support, the Lead Scorer will give sales teams a laser-sharp focus on the most qualified sales opportunities. By including an automated drip-marketing application that is directly tied to the lead qualification system, the solution nurtures each long-term lead with periodic mailings so the sales team can spend the most time on their most qualified opportunities.

The Commence CRM solution, which may be deployed on-premise or on-demand as a software-as-a-service, provides a consolidated system for all customer information, as well as powerful reporting and analytics and support for remote and mobile users.

One of the oldest clients of Commence Corporation is SoftwareCPR, which in August 2008, endorsed Commence's CRM solutions in addition to Commence's other products.

Trupti Kamath is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Kelly McGuire

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