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March 31, 2010

Infor Unveils CRM Solutions Epiphany Outbound Marketing Product

By Deepika Mala, TMCnet Contributor

CRM solutions provider Infor, delivering on its customer-centric approach to enterprise applications, has introduced an enhanced version of its customer relationship management solution, Infor CRM Epiphany Outbound Marketing.

To optimize customer relationships by integrating marketing, sales, and service, the latest version of the product, leveraging a 13 customer panel including Pier 1 for feedback, contains more than 39 feature enhancements.

“The latest version of Infor CRM Epiphany Outbound Marketing with External Data Access enables marketers to include information from anywhere in the organization, effortlessly incorporate acquisition data and adhere to any applicable restrictions,” said Jackie Palmer, senior product manager, CRM, Infor. “In addition, the ease of implementation provides companies a faster time to return on investment and a lower total cost of ownership.”

Recently, in early March, Infor’s Tony Compton, director of CRM product marketing told TMCnet in a podcast that Infor’s CRM Epiphany analytical solution can help deliver results that improve operations for a company.

“By tapping into the data – that’s the engine that’s going to make it all go,” Compton said. “Having that customer and industry data, and having it in a format that is usable throughout the enterprise, is key.”

As a premier solution that helps companies run campaigns that align with customers’ preferences, tightly integrate marketing across all inbound and outbound channels, the company’s CRM Epiphany solution offers an interaction advisor tool that allows users to achieve satisfaction for customers.

Now, with the enhanced version, in addition to CRM Epiphany as a premier solution that helps companies run campaigns that align with customers’ preferences, now companies can tightly integrate marketing across all inbound and outbound channels.

By providing customer insight, manage marketing and sales resources more efficiently, and turn contact centers into profit centers, Infor CRM Epiphany also enhances sales productivity.

The latest version of Infor CRM Epiphany Outbound Marketing includes External Data Access, which allows the users to conduct real-time campaigning, increase flexibility in creating campaigns and leverage information from across the entire organization.

To improve velocity and flexibility, providing marketers the ability to more rapidly create and execute campaigns and lists, enhancements to the solution’s outbound marketing functionality enable greater reusability of information.

New functionality for e-mail marketing improves flexibility and personalization, enabling marketers to create sophisticated and relevant e-mail campaigns.

According to Pier 1’s Customer Database Manager, Brian Murphy, the company used Infor CRM Epiphany to conduct its outbound marketing campaigns for years, but the world of campaign marketing is changing at a break-neck pace.

“Infor has demonstrated its commitment to continuing to provide us with excellent customer service by involving us in the development and enhancement of the solution so that it evolves to meet our growing marketing needs,” Murphy said.

In related news, Infor announced that car dealership and manufacturer Jardine Motors Group UK selected Infor PM 10 for its performance management and business intelligence needs.

Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Kelly McGuire

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