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March 11, 2010

Idea2 Announces Cloud-Based CRM Solutions for Growing SMBs

By Rajani Baburajan, TMCnet Contributor

Idea2, a provider of cloud-based CRM solutions, announced a new solution geared towards the small- and medium-sized business market. While most of the CRM solutions available in the market fail to meet client expectations, Idea2’s officials claim the product istands out because it is perfectly aligned with customers’ business processes compared to some constraints of a traditional CRM.

Additionally, the accelerated adoption of Idea2 supports a rapid ROI and ties Idea2 directly to the company's operation and success.

Idea2 CRM solves traditional implementation challenges such as technology isolation, lack of executive visibility and poor user adoption. The solution syncs CRM with additional data sets such as Enterprise Resource Planning, or “ERP,” and Finance to create a unified customer view.

“We know that companies have many options for CRM today,” said Grace Schroeder, CEO of Idea2, in a statement. “We suggest they first consider the results a successful solution should have for their company – and then consider a provider that can deliver on those specific points. With so many CRM implementations falling short, it is important to select a partner can deliver what you need – and not just what they have.”

This cloud-based solution provides a unified view of all information and interactions related to a customer in a familiar ‘social CRM’ format, helping companies accelerate the process of customer acquisition and improve customer care to reinforce retention. 

By featuring an intuitive, role-specific interface, Idea2 CRM improves user adoption across the organization. An information dashboard with data export features provides insight into the drivers behind sales performance and customer care metrics.

The new solution is offered as three different packages. 

The standard package, called Idea2Company, offers key functionality in a simple template that supports contact, partner, lead, prospect and customer management integrated with issue tracking.

Idea2Custom is suitable for companies that have unique attributes that should be included in the implementation, company officials said. Idea2Custom offers a solution that adapts to the specific data structures of an organization.

Companies looking for a CRM solution beyond customization can achieve greater levels of productivity enhancement through Idea2Unified, which integrates Idea2 with relevant existing systems. 

Idea2 offers its CRM as software-as-a-service solution so that organizations pay only for what they use and can scale as they grow, the company said. Idea2’s professional services team can accomplish the customizations and integrations that are practical for small business owners today.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Kelly McGuire

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