For any company looking to improve customer service, deploying CRM solutions can be essential to boosting satisfaction for users, as well as operations and the back-end for ultimate performance.

 

In order to really dig deep and find the benefits that CRM solutions provide, Infor offers to its clients, I sat down with Tony Compton, director of CRM product marketing at Infor. Available in podcast form here, we discussed some of the advantages the company offers.

 

“The number one benefit of using CRM solutions today is knowing your customer and utilizing the data which resides within the four walls of all of the businesses that are out there today,” Compton said. “Today, more than ever, we have more information about our customers and the business world in which we live, than we ever have before in the history of mankind.”

 

For Compton, CRM solutions allow every business to understand their customers, understand the channels that they use to interact with their businesses and understand the context of those relationships and those interactions.

 

“Ultimately, the CRM solutions enable the company to take that next best step with that customer and we’re now evolving and progress towards an environment and framework with the customer that allows us to offer solutions driven by CRM technology that enable the customer to customize their experience with the organization,” Compton said.

 

In order to get close to the customer, deploying a CRM solution like those offered by Infor is a way to interact with companies, thereby engendering customer loyalty and, ultimately, profitability, he said.