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June 29, 2009

CRM Solutions Provider NetSuite Establishes Partnership with Australian Start-up JCurve

By David Sims, TMCnet Contributing Editor


NetSuite has established a partnership with Australian start-up JCurve Solutions to offer a packaged version of NetSuite (News - Alert) for the small business market.

Delivered as a hosted service JCurve for Small Business in its powered by NetSuite incarnation will offer a special version of NetSuite's on-demand business management system for Customer Relationship Management, Enterprise Resource Planning and eCommerce in a package tailored for businesses with about five to 20 staff.

Hitting its target market JCurve is emphasizing the low cost, compleat idiot-friendly implementation and non-need for consultants or other money-burning frills -- "By using the hosted JCurve for Small Business, companies don't have to buy and maintain a server, reducing IT support costs, and don't have to pay additional website hosting fees," company officials say.

"We recognize that small businesses have a need for the kind of functionality available from an Internet-based suite," says the refreshingly-named Johnny Jones, VP, International Sales at NetSuite, adding that partnering with JCurve is part of their push in the Australian and New Zealand market.

NetSuite aims for customers in mid-size business and divisions of large corporations, but JCurve is pretty much focused on the small biz market. JCurve CEO Daniel Perry says the company was established in early 2009 "specifically to help small business users realize the value of NetSuite."

Noting Australia alone has "more than half a million" small businesses within their target demographic of five to 20 employees, Perry says most of these businesses "typically run MYOB or QuickBooks alongside a standalone CRM, which means they are running multiple databases in addition to third party hosting of their Web sites."

Last month TMC reported that Customer Interaction Solutions magazine named NetSuite CRM a recipient of a 2009 CRM Excellence Award.

NetSuite officials say the award recognizes "NetSuite's growing impact on companies looking for powerful, integrated Software as a Service business management." The CRM Excellence Awards, now in their tenth year, are based on each rated product's ability to extend and expand the customer relationship across the entire enterprise, and provide end-to-end customer life cycle management.


David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Patrick Barnard



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