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June 08, 2009

NetSuite Cops TMC Customer Interaction Solutions Award

By David Sims, TMCnet Contributing Editor


Customer Interaction Solutions magazine has named NetSuite (News - Alert) CRM a recipient of a 2009 CRM Excellence Award.

NetSuite officials say the award recognizes "NetSuite's growing impact on companies looking for powerful, integrated Software as a Service (SaaS (News - Alert)) business management." The CRM Excellence Awards, now in their tenth year, are based on each rated product's ability to extend and expand the customer relationship across the entire enterprise, and provide end-to-end customer life cycle management.

Other recent industry awards for the on-demand CRM vendor recognize the company's software products and "contribution to helping organizations streamline business processes and spur growth," NetSuite officials say. Strategic advisory service ISM recognized NetSuite and NetSuite CRM solutions with a Top 15 CRM Small and Medium Business Software Award for 2009 — marking the eighth straight year ISM has so honored NetSuite -- and Network World (News - Alert) listed NetSuite as one of the top 10 cloud computing companies to watch, alongside technology leaders Amazon and Google.

These recent industry accolades complement NetSuite's launch of SuiteCloud Connect for both SAP and Salesforce.com, which provides transparent integration with other enterprise systems, and NetSuite OneWorld, a product pitched for those looking to improve their "global business operations," NetSuite officials say.

ISM officials say their awards are issued on the basis of testing at the Bethesda, Maryland-based firm's ISM Software Lab. NetSuite and its peers were rated on 217 selection criteria, including 102 business functions, 51 technical features, 36 implementation capabilities, 11 real-time criteria and 17 user-support features.

Last month TMC reported that NetSuite announced some of "the latest" companies to select NetSuite over software provided by SAP (News - Alert).

Distribution Video & Audio, GestureTek and Schaeffer Oil are now using NetSuite's enterprise resource planning, customer relationship management and e-commerce offerings "in a single on-demand application... at a fraction of the cost and administrative overhead of SAP," company officials say.

The NetSuite officials cited "new research from Macro 4, a UK-based global software company," claiming to find "a high degree of risk and complexity involved in most major SAPupgrades," including "the bulk of historical data clogging up their systems... the time that upgrades consume, the complexity involved and the staffing resources involved." They also mentioned the July 2008 report by Forrester (News - Alert) Research finding the tipping point toward SaaS adoption is "the upgrade and application management requirements of on-premise" products, such as... oh, to pick a random example... SAP.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Patrick Barnard



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