, a retailer of Chicago Cubs
baseball merchandise and collectibles, recently announced that it has implemented NetSuite’s (News
) on-demand customer relationship management (CRM) solution. NetSuite's e-commerce engine is helping the retailer keep up with high-volume sales demands. Thanks to this enterprise resource planning (ERP) and CRM solution, the company is saving thousands of dollars in labor and IT costs.
Wrigleyville Sports said its businesses has quadrupled in the past two years. This growth, the company said, was due in large part of use of NetSuite’s solution, which integrates e-commerce capabilities — like automated order processing, inventory management and integrated united parcel service (UPS) shipping — into a unified system.
NetSuite is a Web-based business application suite that supports an organization with services ranging from CRM to ERP to Web capabilities. It is a single integrated solution that enables organizations to make better, faster decisions through real-time business intelligence.
Prior to adopting NetSuite, Wrigleyville Sports expanded its facilities to include a warehouse, a satellite department store location in Chicago's downtown, and a Pittsburgh branch catering to fans of both the Pirates and the Steelers. This expansion resulted in unsustainable pressure on its existing business software. All the company’s orders had to be billed manually and there was no integration with its shipping carriers. For this purpose the company had to appoint five people just to handle billing and shipping processes all day, in order to keep up with the huge order volume.
Last year, Wrigleyville Sports switched to NetSuite from Microsoft (News
) Great Plains and Sage’s ACCPAC ERP system. Now, the company runs its core business operations on NetSuite. This solution handles ERP/accounting, CRM, e-commerce, inventory management and order processing,. It’s integrated with OnSite for point-of-sale functionality.
The NetSuite solution also provides easily customized templates for the company’s Web store, thereby helping the retail company avoid the expense of hiring full-time IT professionals to design and maintain the Web site. NetSuite’s software also fulfills the need of enterprise-like functionality, required to run the company’s fast-growing operations.
Wrigleyville is now able to better target its marketing efforts with instant, real-time campaign tracking.
“Thirty seconds after I send the campaign the orders start, and I can see if they bought what we promoted in the campaign, or chose to click through and buy something else,” said Trey Carlstrom, co-owner of Wrigleyville Sports, in a statement.
According to Wrigleyville, its shipping process has also become more cost-effective with the adoption of NetSuite and it can now prepare items for shipment from all of the company's warehouse and store locations, both in Chicago and in Pittsburgh.
Wrigleyville Sports has plans to implement NetSuite's SuiteTalk Web services integration as well to sell its products via eBay (News
), Amazon, and other marketplaces, without introducing additional IT operating cost or workforce in the future.
Carlstrom added: “Order processing now is as simple as the click of a button. And we're saving tens of thousands of dollars in saved salaries in the process.”
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Jayashree Adkoli is a contributing editor for TMCnet. To read more of Jayashree's articles, please visit her columnist page.
Edited by Mae Kowalke