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September 18, 2008

CRM Suite from NetSuite, One World, Released in Singapore

By David Sims, TMCnet Contributing Editor


NetSuite has announced the launch of NetSuite OneWorld in Singapore. The event, hosted by Zach Nelson (News - Alert), NetSuite's Chief Executive Officer, took place at The Arts House in Singapore.
 
At the event, NetSuite (News - Alert) also announced that Clearstate, a Singapore-based provider of consulting services to manufacturers serving the healthcare industry, has gone live on NetSuite OneWorld.
 
The product is billed by NetSuite officials as allowing companies to "manage their multinational and multi-subsidiary business operations, in real-time around the world," integrating business management functions across the enterprise, from Customer Relationship Management (CRM) to Enterprise Resource Planning (ERP) and e-commerce

"We expect the introduction of NetSuite OneWorld into Singapore and other regions of Southeast Asia to help businesses in these countries achieve global success," said Nelson, adding that with the growing interest of Software as a Service (SaaS (News - Alert)) products in Singapore and Southeast Asia, the introduction of NetSuite OneWorld "should help drive strategic growth for NetSuite in this dynamic Asia Pacific market."
 
NetSuite's opening of its Singapore office in 2005 marked the company's entry into Southeast Asia. Since then, NetSuite's Singapore office has served as the hub for the company's expansion in Southeast Asia, especially in countries such as Thailand, Malaysia, and the Philippines.
 
Springboard Research estimates that Asia-Pacific Software as a Service revenues will grow from $274 million in 2007 to around $1.8 billion by 2011. The industry analyst
firm Gartner (News - Alert) estimates the Asia-Pacific SaaS market is growing twice as fast as the market for traditional on-premises applications.

Built from the ground up as one system that includes ERP, CRM and e-commerce, NetSuite OneWorld is aimed at mid-market businesses with multiple subsidiaries, business units and legal entities. It lets them manage local operations across multiple locations, and roll the data up for regional and global visibility in their currency of choice.

The product lets users adjust for language, currency, taxation and legal compliance differences at the local level, with regional and global business consolidation and control, and "bring a newly acquired or created subsidiary online quickly into a consolidated management view, supporting acquisition or expansion," company officials say.
 
It also gives companies' back-office ERP operations local control over accounts receivable, accounts payable, payroll, inventory, billing, invoicing and order fulfillment, but with multi-currency business consolidation of financials in real-time from these local operations or independent subsidiaries to the regional office and global headquarters.

And there's capability for global CRM "to improve global selling," the NetSuiters say, "with multi-currency quotas, forecasts, commission payments, sales tax calculations
and real-time reporting."
 
A month ago Velaro, a vendor of live help for increasing sales, announced the release of Live Chat for NetSuite. The Velarians said it features integration with the NetSuite on-demand business management suite and uses NetSuite's ability to present a 360-degree view of customer information by using core functionality in CRM, ERP and e-commerce.
 
Live Chat for NetSuite is designed to provide real-time visibility to all customer data, as well as documentation of customer support notes and elimination of transferring data from one application to another.
 
The integration of live chat and NetSuite was accomplished using the NetSuite Business Operating System, a set of development and testing tools allowing ISVs to create new applications and whole vertical products using NetSuite's core functionality.
 
 

David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Stefania Viscusi



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