Premiere Global Service Inc., a provider of on-demand business process improvement solutions serving nearly 95 percent of the Fortune 500, has successfully moved more than 1,000 of its CRM software users to NetSuite’s (
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NetSuite offers on-demand, integrated business management software suites that include Accounting/Enterprise Resource Planning (ERP), eCommerce and Customer Relationship Management (CRM) software for small and midsized businesses and divisions of large companies.
Since adopting NetSuite’s CRM solution, global sales processes at Premiere Global have become more efficient and sales forecasts and reports are now generated automatically, giving sales managers a timelier, more accurate view of leads and opportunities. In addition sales and customer support representatives now have access to a single, comprehensive record of each customer's history.
Particularly benefiting from NetSuite’s CRM are Premiere Global’s Customer Support and Sales Force Automation departments. Thanks to NetSuite's highly flexible platform, the company will be able to use a single CRM solution across all departments yet still meet the specific needs of each department within the organization.
"One of our goals was to let our multi-channel sales force keep their individual sales processes and still have a global view of opportunities," said Mark Alexander, EVP, Sales & Marketing, North America, Premiere Global Services (
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Premiere Global has more than 47,000 customers in 23 countries. Its Premiere Global Communications Operating System (PGiCOS) offers hundreds of industry-specific business applications within the following solutions: Conferencing, Desktop Fax, Document Delivery, Notifications & Reminders and eMarketing.
Premiere Global adopted NetSuite CRM after realizing that it needed a single, global CRM solution for its North America, Europe and Asia Pacific operations. With this CRM solution in place, the sales/marketing staff will now be able to generate comprehensive sales reports and forecasts, as well as to maximize cross selling opportunities for each of the company’s five solutions.
"Premiere Global Services is a great example of an international company that needs much more than traditional SFA to run their operation — they also need features such as opportunities, multi-currency forecasting and partner management," said Zach Nelson (
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NetSuite provides all customer support and sales representatives at Premiere Global with a uniform, easy-to-access view of their customers. As a result, in an instant, they can see what their customer has been buying and which of the company’s other solutions might be appropriate to cross sell.
"The Web is used by many companies for online collaboration and selling to customers, but often is not tied to other front- and back-office applications," said Jeremy DeSpain, COO of Explore Consulting, in the release. "However, NetSuite's extensible interfaces allow us to achieve large data migration and high availability integration capacity. With NetSuite, we were able to deliver Premiere Global an enterprise CRM system for consolidated pipeline and key performance indicators across disparate business lines."
The ability to cater to specific customers and provide solutions that specifically fit their unique needs is an essential element in the drive to achieve differentiation in the market. Such a strategy not only delivers a customer-focused experience, it also helps to improve the customer’s perception of the service he or she is receiving. NetSuite’s solutions are unique in that they are easily implemented, fully configurable and readily customized to meet the needs of every type business – or perhaps a large department within an organization. The company’s SuiteFlex development platform allows third-party applications to integrate transaction data—orders, invoices, Web site transactions, shipping records, time tracking, and payroll data—with NetSuite CRM applications.
NetSuite made news on TMCnet earlier this month when it
announced EBS-RAD had extended NetSuite's One System Architecture with new capabilities for the maritime industry market. EBS-RAD develops products such as Harbour Mastery, which provides services to the Tampa Port Authority. It has received greater interest from potential customers since becoming a partner of NetSuite's SuiteFlex Developer Program.
At the opening session of the annual NetSuite Partner Conference in San Francisco last October, NetSuite CEO Zach Nelson presented i-Seaports Management as an example of a vertical for the maritime seaports and port authorities management with a virtually integrated command and control center for traffic management, security monitoring and communications coordination.
For more information about NetSuite visit
www.netsuite.com.
