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William Paterson University Selects Azorus CRM Solution

TMCnews


TMCnews Featured Article


March 16, 2011

William Paterson University Selects Azorus CRM Solution

By Anil Sharma, TMCnet Contributor


New Jersey’s William Paterson University has selected Azorus customer relationship management (CRM) solution.


Azorus was selected by the William Paterson based on its CRM capabilities and years of higher education expertise.

“William Paterson is an excellent university with a rich history and we are delighted to partner with this student-centric institution,” said Stephen MacDonald , CEO of Azorus in a statement.

Colleen M. Fuller, director of admissions at William Paterson is pleased to be at the forefront of CRM in higher education.

“With the capabilities provided by Azorus we will be much better at providing relevant and timely information to our inquirers, applicants, and admitted students. Our prospective students expect accurate information and we will be able to meet or even exceed their expectations,” said Fuller.

According to industry experts, CRM focused on student recruitment and admissions is gaining greater acceptance as a method by which universities and colleges need to communicate with their tech savvy students.

William Paterson University is clearly among the leaders adopting these advanced capabilities all centered on enhancing the student experience.

Azorus is a CRM solutions firm catering exclusively to the higher education market.

Azorus recently announced that Edge Hill University, located in North West England, has chosen the Halifax, N.S. Canada based company for its CRM solution.

Despite growing concern surrounding budget cuts and proposed increases to British tuition fees, Edge Hill University has established itself as an innovative higher education leader by choosing to adopt a customer relationship management (CRM) strategy.

By partnering with Azorus, Edge Hill continues to demonstrate its mandate to make their students top priority.


Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Edited by Juliana Kenny







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