TMCnews Featured Article
PowerObjects Partners with Connecture for CRM Solutions
By Anil Sharma, TMCnet Contributor
The companies plan to build a health plan specific solution utilizing the Microsoft Dynamics CRM platform.
“We are very excited to partner with Connecture to bring this leading-edge health plan CRM solution to market. We feel our teams together provide a powerful integrated end-to-end solution for health plan organizations looking to streamline their sales and marketing efforts and gain operational efficiencies,” said Jim Sheehan, COO of PowerObjects.
PowerObjects and Connecture will be hosting a webinar on March 16, 2011 from 1:00 PM - 2:00 p.m. CT to discuss the overall benefits of this end-to-end solution including how it can help health insurers.
In June, TMCnet reported that cloud computing is an emerging new computing paradigm for delivering computing services. This computing approach relies on a number of existing technologies, e.g., the Internet, virtualization, grid computing, Web services, etc.
PowerObjects had announced the successful completion of a cloud based CRM implementation for N’compass, a Minneapolis-based technology consulting company.
This CRM implementation has helped the N’compass to increase its organizational efficiency with greater operational visibility from a sales and marketing perspective as well as establish a flexible technology platform to build upon for future growth.
N’compass needed a more flexible and better integrated CRM system to help manage its sales and marketing efforts as well as a solution that would provide improved visibility into its business operations.
The company was usingNetSuite CRM and struggled with the integration of solution with the company’s other business applications, creating productivity losses and inefficiencies in getting the real-time information they required.
N’compass looked for a more flexible and extensible CRM solution that could improve system integration, increase operational efficiency, and strengthen their sales and marketing efforts. After evaluating other customer relationship management solutions, the company chose PowerObjects to facilitate the implementation of hosted Microsoft Dynamics CRM.
Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.
Edited by Stefanie Mosca