, a provider of CRM solutions, has announced today the release of Soffront CRM version 8.6. Considerable enhancements have been added with this release, including increased marketing and sales capabilities, improved customer support functionalities, enhanced automation and better integration.
In an effort to improve sales and effectiveness, Soffront expanded the marketing capabilities of the software. Surveys can now be designed, executed and tracked through a new survey module. The visibility of marketing initiatives to all marketing and sales teams is increased through a Marketing Calendar and sales professionals can now better manage their priorities and activities through an improved calendar filtering.
Reporting, performance, direct mail and telephone marketing as well as document management have all been updated and improved with version 8.6.
To provide improved customer support functionalities, this Soffront release includes a module to manage Service Level Agreements while also providing a professional services module for service providers to plan, execute and manage customer projects. Automatic email processing and response in addition to collaboration among departments, customer forum and self-service are among the support enhancements to the product.
A company’s ability to execute business processes can be improved through Soffront’s visual workflow designer and a process automation module. Tasks can be automatically scheduled within any workflow step, ensuring the proper execution of specific tasks. The release also includes a remote asset discovery module to better manage IT assets for remote employees.
Soffront CRM v8.6 is also positioned as improving integration with Microsoft (News
) Outlook. Through greater flexibility and functionality, customers can file Outlook emails easily within the CRM system in order to save time and improve data collection. V8.6 is also designed to enhance the integration with back office applications and configuration management software such as Perforce and other Microsoft Office products.
Manu Das, president of Soffront, noted that the company continues to be the mid-market CRM leader because Soffront is continually updating and improving its product to better suite the needs of its customers.
Since 1992, Soffront has been offering end-to-end, fully integrated CRM solutions that focus on sales, marketing, customer service and the employee help desk. The company concentrated its efforts on mid market companies seeking CRM solutions.
Soffront has done well to identify and understand the demands of today’s organizations. By providing advancements to its CRM v8.6, the company has improved upon areas of top priority within organizations that are focused on improving their processes.
The next best step for Soffront is to also provide installation and training on its software so all employees can use the solution and its features. This will ensure that the customer gets the most benefit from the product while further strengthening Soffront’s positioning in the market and the eyes of the customer.
Susan J. Campbell is a contributing editor for TMC and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.