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Welcome to CRRM -- Customer Romantic Relationship Management

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TMCnews Featured Article


February 11, 2011

Welcome to CRRM -- Customer Romantic Relationship Management

By David Sims, TMCnet Contributing Editor


Managing client relations is not easy. According to the zingily-named blog King Of The Bop, "The use of an easy notebook or Excel spreadsheet for the leads checklist is now passe."

Today, central to managing client relationships is "CRM, or Customer Romantic relationship Management," the blog says, adding that "h?aving a Buyer Romantic relationship Management, or CRM, is incredibly useful in terms of building customer relations, leads listing, emails, managing contacts and in assessing advertising campaign results." Just in time for Valentine's Day too.


Data in your CRM program is used to develop a buyer profile "required to guide you on how to go about with potential dealings," the blog says, and we'll just quote their poetic way of putting it, so much more romantic: "Profitable the buyer game in any organization, little or huge, is made simpler with resources like CRM software. Comprehension your consumers assist develop a stronger romantic relationship and win their hearts and wallets amidst this competitive world."

The blog then gives some ideas about how to maintain the romance with your customers:

Avoid stock responses. Don’t just talk. Converse together with your customers. Delivering canned responses sounds impersonal, the blog says, "and would make your consumer really feel stupid."

Ensure the conversation ends on a high note. Leave your buyers with the perception that resolution is on its way. As soon as you’ve assured your customer that you are fixing their issue, "refrain from non-sense speaking," the blog says. "Make clients bear in mind your last words," the ones promising to rectify the problem.

Increase courteousness. Again, we'll let the blog's natural poetry shine through: "Indicate exceptional buyer service manners and correct decorum in methods that can be observed, heard and felt by your buyers. Customers ought to be treated properly and must never be reprimanded for no matter what reason."

Acknowledge complaints. Be a great listener: "Maintain in mind to generally offer them using the outcomes that they want and never something which you believed they wanted."


David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Juliana Kenny







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