SUBSCRIBE TO TMCnet
TMCnet - World's Largest Communications and Technology Community

CHANNEL BY TOPICS


QUICK LINKS




Singh Homes Selects Lasso Homebuilder CRM Software Solutions

TMCnews


TMCnews Featured Article


December 29, 2010

Singh Homes Selects Lasso Homebuilder CRM Software Solutions

By Anil Sharma, TMCnet Contributor


Singh Homes, a Michigan-based real estate developer, selected Lasso for their real estate sales and marketing technology solution.


Lasso software is specifically designed for homebuilders and developers.“We researched CRM systems and Lasso was the clear leader; it’s easy to use and it has a great interface with extensive reporting capabilities,” said Cathy Doig, principal of decision real estate, the company responsible for sales and marketing of Singh Homes, in a statement.

Doig said that Lasso addresses all the homebuilder needs in terms of data collection, easy linkage of registrants to one another and various detailed reports.

“We also really appreciate the enthusiastic support and training from the Lasso Client Services team. The Lasso team took the time to show us every aspect of Lasso CRM,” said Doig.At any one time, Singh Homes is selling homes in multiple communities accommodating first time buyers as well as empty-nesters and senior-living options.

Officials with Lasso Data Systems said that real estate CRM software, such as Lasso, has become a requirement for homebuilders and developers as they develop and enhance their online marketing presence and define their sales processes for new home prospects.“We are extremely pleased to have Singh Homes select Lasso as their CRM solution and we are excited to work with their team to maximize the benefits of technology,” said Dave Clements, CEO of Lasso Data Systems, in a statement.

Clements said that the company’s goal is to deliver great value, make decision-making easy and offer a simple setup process so the company’s clients can quickly get going with Lasso in days, rather than weeks or months. Lasso Data Systems is a developer of "on-demand" home builder CRM software for builders and developers. Lasso, deployed on over 1,200 projects globally, equips real estate developers, builders and sales agencies to convert prospects to purchasers and to sell their developments faster and easier. The company's software manages potential homebuyers online from interest list to occupancy including marketing, sales, inventory and contract management.


Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Edited by Jaclyn Allard







Technology Marketing Corporation

2 Trap Falls Road Suite 106, Shelton, CT 06484 USA
Ph: +1-203-852-6800, 800-243-6002

General comments: [email protected].
Comments about this site: [email protected].

STAY CURRENT YOUR WAY

© 2024 Technology Marketing Corporation. All rights reserved | Privacy Policy